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Tawi Policy
The Challenge

Creating a holistic brand that integrates policy advisory to third party companies in line with regulatory laws

Our Solution Process

process-1
step 1

Background

The Tawi Policy Hub team needed branding collateral and a website presence that could communicate their value addition to organizations and businesses across East Africa. Having engaged Madavi in various capacities before, they approached us to help us guide them in this process.

Having in mind that this was their market entry branding, they needed something that would distinguish them from everyone else in the same space.

process-2
step 2

Brand Definition

The Madanites who worked on this brief focused first on creating a brand id that had strong symbolism based around stability and strength while touching on policy advocacy.

The brand voice of Tawi Policy exudes professionalism, trust, and thought leadership strategically threaded with smart direct response messaging.

process-3
step 3

Website Design

The Tawi Policy Hub Website was designed around a solid user experience strategy to elicit a high engagement among key target audiences of investors specifically interested in exclusive access to long-term advisory services and policy advocacy.

Results

The Business Impact

159 %
Increase in organic Traffic Month on Month
7.5 %
Increase in Keyword generated traffic
30 %
Domain authority increase in 2 months
SERVICES THAT DROVE

fact-based advocacy website for policy that drives growth and transformation.

Madavi designed a conversion-oriented web user experience to maximize visibility and lead volume. Use of mobile-first designs as well as prominent CTAs, forms, and clickable phone numbers resulted in increased leads and ultimately revenue.
Tawi Policy
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