ACCOSCA Overview
The African Confederation of Co-operative Savings and Credit Association (ACCOSCA) is a Pan-African confederation of national associations of savings and credit cooperatives societies.
ACCOSCA opened its doors in 1968 and is currently governed by domicile laws and the ACCOSCA constitution
The Process
1. Challenge Overview
The African Confederation of Cooperative Savings and Credit Association (ACCOSCA) is a prominent Pan-African confederation comprising national savings and credit cooperative societies associations. The challenge lay in enhancing their website as an informative hub and resource centre for users seeking valuable information from ACCOSCA’s platform.
2. What We Did
The Madavi team tackled ACCOSCA’s challenge by comprehensively revamping their website. The former site, while evolving, needed more functionality and user-friendliness, failing to align with the company’s marketing direction. Additionally, ACCOSCA aimed to position itself as an industry thought leader by offering blogs, case studies, webinars, and videos showcasing its expanded product offerings.
During the project setup, our team collaborated closely with ACCOSCA to grasp their objectives and translate them into a user-focused website design. We crafted designs that highlighted ACCOSCA’s product offerings and provided an intuitive user experience. A robust resources section was built, housing various content types and topics to cater to diverse user preferences.
3. Results
The efforts invested in revamping ACCOSCA’s website resulted in significant achievements:
- A striking and functional new site that effectively positioned ACCOSCA as a clinical research software solution leader.
- Realized a remarkable 40% increase in website keyword rankings, enhancing ACCOSCA’s online visibility and relevance.
- Noted a substantial improvement in user engagement, with the average session duration increasing from 1.30 minutes to 5 minutes post-revamp.
- Garnered an impressive 5,000 traffic count within ten days of the revamped site’s launch, indicating heightened user interest and engagement.
4. Business Impact
The collaboration between Madavi Agency and ACCOSCA led to a transformational digital platform that addressed user information needs and drove notable business outcomes. The significant improvements in website keyword rankings, enhanced user engagement metrics, and substantial initial traffic influx stand as testaments to the success of this partnership.
The Business Impact
40%
Increase in website keywords.
5 minutes
Average user session improvement from 1.30 minutes after revamp
5k
Traffic within the first 10 days
