Aspira Kenya – Influencing product financing via Search Engine Optimisation.

Aspira Kenya is a fintech company that offers product financing to its clients. It enables them to purchase goods and services ranging from household goods, household electronics, and insurance on credit, with free credit assessment, competitive rates, and limits of up to Ksh 500,000.

They have partnered with most of the major retailers in Kenya and online merchants serving the Kenyan market to provide a variety to their clientele.

Aspira Kenya, a leading fintech company, offers product financing solutions, enabling clients to purchase various goods and services on credit, from household electronics to insurance, with convenient credit assessments and competitive rates. Their challenge was to leverage search engines to enhance customer-centric services and drive sales growth.

We  collaborated with Aspira Kenya to bolster its online presence and initiate design enhancements on its existing website. With a comprehensive competitor analysis, we identified the need to elevate their web traffic and strive for a competitive edge. Our approach involved:

• Devising an SEO strategy to enhance search rankings and optimize the website for additional sales beyond partner stores.
• Designed an SEO plan and conducted A/B testing to improve user experience upon website landing.
• Integrating website offers with FreshSales to streamline the customer journey and augment purchasing customer numbers.

The collaboration led to significant effects:

• Achieved a remarkable 124% improvement in quality customer lead engagements in 2019 Q2, indicating heightened user interaction and interest.
• Realized a notable 52% decrease in Cost Per Lead from 2019 Q1 to Q2, showcasing improved efficiency in customer acquisition.
• Witnessed a substantial 26% increase in Click Through Rate from display campaigns year-over-year, reflecting enhanced campaign performance.
• Garnered 12,000 combined organic and paid traffic within 60 days, highlighting increased visibility and engagement.

The partnership’s impact on Aspira Kenya was substantial:

• Collaborative efforts in Search Engine Optimization, Paid Media, and Analytics were pivotal in positioning Aspira as a leading product financing company in East Africa.
• The strategic approach to SEO, paid media targeting, and data analytics led to an improved decision journey for prospective customers, boosting engagement and sales.