Shaping how consumers purchase online and pay for products - over time.
Aspira is one of the first Product financing mobile applications in Kenya which allows customers to buy goods and services ranging from household goods and personal electronics to travel and insurance on credit, with free credit assessment, competitive rates and limits of up to Ksh 500,000.
They have partnered with most of the major retailers in Nairobi as well as online merchants serving the Kenyan market.
Aspira needed to grow an online presence which ultimately they would convert sales from.
They approached Madavi with a need to bump up their website traffic and do some changes to their existing website at the time.
A quick Competitor Analysis revealed that they were dragging behind and needed to do something to be in the lead
We commenced with a strategy to improve their Search Rankings on the web and advise on how they can use their website to make additional sales to the ones made in their partner stores.
We designed a SEO Plan that would not only improve rankings, but also A/B Testing to improve User Experience once they landed on the website.
We also integrated the offers on the website with FreshSales to streamline the customer journey and increase the number of purchasing customers.
Aspira to be the Leading Product Financing Company in East Africa
