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Aspira Kenya
The Challenge

How can we leverage Search Engines to improve customer-centric services and ultimately grow sales?

Our Solution Process

step 1

Challenge Background

Aspira needed to grow an online presence which ultimately they would convert sales from.
They approached Madavi with a need to bump up their website traffic and do some changes to their existing website at the time.

A quick Competitor Analysis revealed that they were dragging behind and needed to do something to be in the lead

step 2

SEO Strategy

We commenced with a strategy to improve their Search Rankings on the web and advise on how they can use their website to make additional sales to the ones made in their partner stores.

We designed a SEO Plan that would not only improve rankings, but also A/B Testing to improve User Experience once they landed on the website.

step 3

Freshsales Integration

We also integrated the offers on the website with FreshSales to streamline the customer journey and increase the number of purchasing customers.


The Business Impact

124 %
Improvement in quality Customer Leads engagements 2019 Q2
52 %
Decrease in Cost Per Lead 2019 Q1 - Q2
26 %
Improved Click Through Rate from display campaigns (YoY)
Combined Organic and Paid traffic in 60 days

Aspira to be the Leading Product Financing Company in East Africa

Madavi collaborated directly with Aspira’s content team by providing keyword research, creating outlines for content targeting, and ensuring each page includes only the best, most helpful information.

The revamped approach to paid media shifted focus to their entire marketing funnel. By targeting both brand and non-brand keywords, Aspira was able to engage prospective customers across all stages of the decision journey.

Madavi built and scaled targeted campaigns based on new market expansion needs while helping Aspira to analyse performance at each stage of the customer journey
Aspira Kenya
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