Contact information

Lower Duplex Apts, Lower Hill Road - UpperHill

We are available 24/ 7. Call Now. (+254)718 735 565 [email protected]
Follow us
Zumi Kenya
The Challenge

How do we create an optimum browsing experience for our consumers with quality content in mind?

Our Solution Process

process-1
step 1

Problem background

Zumi Kenya engaged Madavi in 2018 to help them improve their organic traffic coming to their blog https://www.zumi.co.ke/ , a digital lifestyle and entertainment blog tailored for the African woman.

The website was also experiencing slow loading speeds which was affecting the user experience and ultimately the overall website traffic.

process-2
step 2

The Approach

Based on the need, Madavi embarked on reviewing all links present on the website (inbound and outbound) and identifying ones with lower domain authority that were affecting the website negatively.

process-3
step 3

Content curation

Afterwards we worked with the in-house content creators to rewrite some of the copy on the pages to infuse it with new keywords that would generate traffic.

process-3
step 3

Content curation

Afterwards we worked with the in-house content creators to rewrite some of the copy on the pages to infuse it with new keywords that would generate traffic.

process-4
step 4

Tying it together

Finally , we audited Zumi Kenya’s website and fixed all the issues that were making the website load slowly which degraded the user experience.

Results

The Business Impact

50 %
Improvement in organic traffic within 3 months
1
Improvement in website loading speed in seconds
35 %
increase in Domain Authority within 3 months
SERVICES THAT DROVE

INCREASE IN TRAFFIC TO THE BEST CONTENT POWERHOUSE IN KENYA

Search-friendly content boosted rankings of underperforming keywords, resulting in higher rankings and stronger domain authority.

Technical updates to Zumi Kenya’s website resulted in an “almost immediate” increase in organic search traffic.

The technical foundation of Zumi Kenya’s website was improved to align with the keyword strategy.
Zumi Kenya
Need a successful project?

Lets Work Together

Estimate Project
  • right image
  • Left Image
Translate »