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Fadhili Trust
The Challenge

Transform how a rural-based organisation communicates its Impact and activities to potential partners.

Our Solution Process

Madavi approached the brief by doing three key tasks :

process-1
step 1

A fully optimized website

An Improved website foundation that attracted new members organically through search engines like Google.

process-2
step 2

Content Creation

Search-friendly content boosted rankings of underperforming keywords, resulting in higher rankings and stronger domain authority.

process-3
step 3

Analytics

Advanced analytics ensured Fadhili Trust drove high-quality leads, not just quantity.

Results

Fadhili Trust saw a spike of numbers :

250 %
Organic traffic increase MoM (Month on Month)
120 %
increase in engagements through the website communication tools
SERVICES THAT DROVE

DRAMATIC IMPROVEMENT IN WEBSITE TRAFFIC

Use of mobile-first designs as well as prominent CTAs, forms, and clickable phone numbers resulted in increased leads and ultimately revenue on Fadhili Trust’s website.

Specialised reports identified the keyword and source for every lead generated, focusing SEO efforts on the keywords that brought in actual visitors.
Fadhili Trust
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