A fully optimized website
An Improved website foundation that attracted new members organically through search engines like Google.
Fadhili Trust
Enhancing women empowerment through provision of sustainable economic solutions in rural areas
About Fadhili Trust
Fadhili Trust has been holistically transforming vulnerable communities since 2001. It started as a home based care program for People Living with HIV/AIDS (PLWHA) in Kajiado North (Ongata Rongai area) in Kenya.
Based on the work they have been doing, they needed to have a website design that would communicate this to potential partners and would be investors. Prior to engaging Madavi, Fadhili Trust’s online presence was limited to features from partner websites and mildly active social media channels.
The Challenge
Transform how a rural-based organisation communicates its Impact and activities to potential partners.
Our Solution Process
Madavi approached the brief by doing three key tasks :
step 1
step 2
Content Creation
Search-friendly content boosted rankings of underperforming keywords, resulting in higher rankings and stronger domain authority.
step 3
Analytics
Advanced analytics ensured Fadhili Trust drove high-quality leads, not just quantity.
Results
Fadhili Trust saw a spike of numbers :
250
%
Organic traffic increase MoM (Month on Month)
120
%
increase in engagements through the website communication tools
SERVICES THAT DROVE
DRAMATIC IMPROVEMENT IN WEBSITE TRAFFIC
Use of mobile-first designs as well as prominent CTAs, forms, and clickable phone numbers resulted in increased leads and ultimately revenue on Fadhili Trust’s website.
Specialised reports identified the keyword and source for every lead generated, focusing SEO efforts on the keywords that brought in actual visitors.
