The HealthTech Hub Africa Overview
The HealthTech Hub Africa (HTHA) is a pioneering healthtech accelerator based in Kigali, Rwanda, dedicated to driving the development of health technologies across Africa. Through collaboration with government partners and funders, HTHA aims to fast-track innovations into public health systems, particularly benefiting low-income and underserved populations.
The Process
1. Challenge Overview
HTHA sought to establish a robust online presence to facilitate collaboration between governments, startups, and scale-ups in the healthtech space, while also attracting funding and expertise.
2. What We Did
DigitalScape partnered with HTHA to revamp their digital platform, focusing on user experience, engaging content, and clear communication of their mission and offerings.
3. Results
- Increased Engagement: The redesigned website led to a surge in engagement, evidenced by a 300% rise in goal completions.
- Enhanced Visibility: Strategic SEO efforts propelled HTHA’s website to a 2500-position jump in positive Google SERPs, expanding its reach and attracting a broader audience.
- Improved Conversions: Optimized content and user journeys resulted in a 40% increase in website conversions, driving meaningful connections and partnerships within the healthtech community.
The Business Impact
200%
Improvement in Goal Completions
30%
Increase in website conversions
3000
Positive Google SERPs Movement.
