Eden Care Medical Overview
Eden Care Medical is a recently licensed digital health insurance underwriter targeting employers in Rwanda, with Pan-African ambitions.
Health insurance in Rwanda, and Africa, suffers from an awful experience, runaway cost inflation, and generally broken trust.
Eden Care is a cost-efficient underwriter that uses technology and data science to offer a delightful digital customer experience, relevant products, and personalized healthcare with a preventative focus.
The Process
1. Challenge Overview
Eden Care Medical, a pioneering digital health insurance underwriter in Rwanda with Pan-African aspirations, aimed to revolutionize the healthcare insurance landscape marred by poor experiences, escalating costs and eroding trust. Their mission focused on leveraging technology and data science to offer cost-effective insurance, a seamless digital customer journey, personalized healthcare solutions, and a preventive healthcare approach.
2. What We Did
In addressing Eden Care’s challenge, our team at Madavi Agency embarked on creating a web-centric experience that distinctly communicated the company’s regional insure tech prowess. With a comprehensive understanding of their vision, we designed an intuitive website that eloquently conveyed Eden Care’s value proposition to payers, providers, and patients.
3. Results
The outcome of our collaboration was significant, showcasing tangible improvements and measurable successes:
- Achieved an impressive 200% enhancement in goal completions, reflecting the website’s effectiveness in engaging visitors and encouraging desired actions.
- Realized a 40% increase in website keyword rankings, boosting Eden Care’s visibility and relevance in online searches.
- Witnessed a remarkable 3000-position surge in positive Google Search Engine Results Pages (SERPs), significantly elevating Eden Care’s online prominence.
- Garnered an impressive 26,000 clicks through campaign initiatives, underscoring the resonance and impact of the web-oriented experience designed by Madavi Agency.
4. Business Impact
Our collaboration with Eden Care Medical resulted in a transformative digital platform that effectively communicated the company’s regional insure-tech prowess and drove substantial business outcomes. The marked improvements in goal completions, increased keyword rankings, notable SERP enhancements, and extensive campaign engagement underscore the success of this partnership.
The Business Impact
200%
Improvement in Goal Completions
40%
Increase in website keywords.
3000
Positive Google SERPs Movement.
26k
Campaign clicks.
