Rotaract Club of Nairobi Central Overview

The Rotaract Club of Nairobi Central was formed in 1978 by Rotarian Mike Eldon.

The main objective of the club is the leadership and professional development of its members while serving communities, building goodwill, and promoting better friendships, and international peace and understanding.

 
 

The Process

1.  Challenge Overview

The Rotaract Club of Nairobi Central, established in 1978 under Rotarian Mike Eldon, aims to foster leadership and professional development among its members while actively engaging in community service, promoting goodwill, fostering friendships, and advocating for international peace and understanding. Their challenge was to curate a repository showcasing club activities, promoting Rotary organization ideals, and creating awareness about upcoming events.

2.  What We Did

Our team  collaborated with RCNC to design and develop a website that effectively outlines club activities for members and the broader Rotary organization. The project entailed crafting a website that eloquently communicated the club’s ethos while ensuring optimal accessibility across all devices.

3.  Results

The collaboration led to notable developments:

  • Published 30 articles within two months, maintaining a consistent weekly update schedule and enriching the repository of information for the Rotaract Club of Nairobi Central.
  • Garnered 600 organic web visitors within the initial month, indicating heightened visibility and interest in the club’s activities.
  • Achieved an impressive average engagement time of 500 for visitor sessions, indicating substantial interest and interaction with the website’s content.

4.  Business Impact

The partnership’s impact on RCNC was substantial:

  • Enhanced website user experience facilitated organic growth in new member prospects through search engine visibility.
  • Integration of an events calendar ensured members stayed updated on club activities and upcoming events.
  • Strategic editorial SEO elevated search engine rankings by identifying high-volume keywords and optimizing relevant website pages, boosting online visibility and engagement.
Rotaract Club of Nairobi Central

The Business Impact

30

Articles updated within 2 months on a weekly basis.

600

Organic web visitors within the first month

500

Average engagement time for visitor sessions.

SERVICES THAT DROVE

An active updated repository for  Rotaract Club of Nairobi Central

Website User Experience

An improved website foundation attracted new member prospects organically through search engines like Google.

Calendar and Events

An integrated calendar ensured club members were at par with emerging club events

Editorial SEO

Extensive research helped Madavi identify keywords with high search volume.

These keywords were mapped to certificate pages on CRECO’s website, where changes to title tags, headers, and page copy quickly elevated those pages on search engine results pages.

Project Details

Categories:





Tags:

By: