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Crystal Africa Kenya
The Challenge

Building an efficient retail space built around a trustworthy supply chain, from farms to restaurants and grocery shelves.

Our Solution Process

step 1

Challenge Overview

Crystal Africa wanted to gain a substantial online presence which they could use to tell potential customers and investors what they were working on and the impact they were making in the community.

They approached Madavi to help them design and develop a fluid, minimalist website that clearly articulated these two virtues.

step 2

Content Creation

Search-friendly content boosted rankings of underperforming keywords, resulting in higher rankings and stronger domain authority.

step 3

Keyword Research

Keyword research uncovered new, high-volume search terms to drive traffic to pages highlighting new services listed

step 4

Website Foundation

An improved website foundation attracted new member prospects organically through search engines like Google.


The Business Impact

Daily engagement of website users
Average engagement time in minutes
40 %
Bounce Rate
Loading website time in seconds

Crystal Africa to be the leader in promoting Infinite Hygiene in a Crystal way

Madavi designed a conversion-oriented web user experience to maximise visibility and lead volume.

Madavi strengthened the foundation of Crystal Africa's website and researched specific keywords to capture new search opportunities with compelling, educational content
Crystal Africa Kenya
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