8 Social Media Tools to Improve your digital media strategy (free and paid).
A digital media strategy is key for the success of any brand online. As all marketers know by now, social media is a great way to for businesses to have fun, but also produce real, measurable, results that impact a business’ bottom line. And as we all know, time equals money and social media is […]
Read MoreHow to build a digital presence for your business in Kenya.
Let’s face it, Covid-19 has only been a catalyst to the inevitable digital transformation. Hey, if you missed the news, we are in The Information Age. Also known as the Computer Age…the Digital Age…the New Media Age. The future is here. We now live in a generation driven by digital innovation and rapid exchange of […]
Read MoreTruecaller and Madavi Partnership in Kenya || What it means and its benefits
Truecaller and Madavi Partnership in Kenya || What it means and its benefits Madavi uses a narrow human-centric technology to focus on building and deploying simple and efficient products and services that are unique in a custom way for business services, e-commerce entrepreneurs, consumer products & service We are listed among the Top B2B Companies […]
Read More8 Proven Website Marketing Strategies for growing your business
In this article, we take a look at eight of the best website marketing strategies and how you can use them to reach more customers. We understand the complete list of strategies you can undertake are more than this but this is what has worked for Madavi Agency in the past and also for our […]
Read MoreInfluence of design on usability of applications || Best mobile design practices
Should you create an app with a good experience or a better design? An app’s look and feel on the first interaction greatly affects usage going forward. At first glance the user will feel right at home and keep using it or bail out. According to a study, globally, the mobile app uninstall rate after […]
Read MoreGraphQL vs REST : Which is your best option?
Nowadays, one of the most frequently used approaches to creating an API is the REST philosophy. Over time, nearly everybody got used to – but in recent years, an interesting alternative has emerged. GraphQL, because that’s the technology in question, sheds new light on the way API is created and resolves many issues associated with […]
Read MoreIs Neumorphism 2020’s hottest UI design trend?
Everybody’s talking about Neumorphism, a hot new design trend that’s appeared out of nowhere over the past couple of months – but is it really all that? Designers love a good trend, and there’s much about Neumorphism that suggests this could be a big one (people are already talking about it as a potential […]
Read More8 ways to turn your business into an authentic brand in Kenya
Branding is one of the most important aspects of any business, large or small, retail or B2B and implementing measures to turn your business into an authentic brand in Kenya gives you a competitive edge. An effective brand strategy gives you an upper hand in increasingly competitive markets. But what exactly does “branding” mean? How […]
Read MoreTop revolutionary design trends 2020 in Kenya
With the start of a new decade, design trends in 2020 have reached an important milestone and are transforming the way brands communicate. It’s the dawn of a new decade, and design is poised to reach new heights as designers begin to define the era. There’s a feeling in the air that anything can happen—that […]
Read MorePros and Cons of Putting Google AMP on Your Site
AMP is an open source initiative back by WordPress and Google specifically for speeding up the mobile experience.
Read MoreWhat you need to know about Content Rate Optimization
Conversion rate optimization, or CRO, is the process of enhancing your website to increase the number of leads you generate. CRO is achieved through content enhancements, split testing, and workflow improvements. Conversion rate optimization results in highly-qualified leads, increased revenue, and lower acquisition costs. What is a conversion rate? A conversion rate is the percentage […]
Read MoreWhat you need to know about Content Marketing
According to Hubspot, Content Marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty. The following are some crucial questions that […]
Read MoreWhat you need to know about Search Engine Optimization
SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. It helps businesses rank more pages higher in SERPs (Search Engine Result Pages). As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more […]
Read MoreWhat you need to know about Organic Social Media
Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on their feeds. As a brand, when you post organically to your account, you can expect that the people who will see it are: A percentage of your followers (a.k.a. […]
Read MorePrototyping : the definitive process and advantages to your product or business.
Prototyping. What is it? Think about the last time you tried to describe a complex or an abstract concept using words. You may have been talking about an idea you dreamt up, an innovative device you’ve never seen before, or even a meme. Whether it was a professional or trivial subject matter, and regardless […]
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