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8 Social Media Tools to Improve your digital media strategy (free and paid).

Amukune
8 Social Media Tools to Improve your digital media strategy.

A digital media strategy is key for the success of any brand online. As all marketers know by now, social media is a great way to for businesses to have fun, but also produce real, measurable, results that impact a business’ bottom line. And as we all know, time equals money and social media is […]

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How to build a digital presence for your business in Kenya.

Victoria Musebe
How to build a digital presence for Business

Let’s face it, Covid-19 has only been a catalyst to the inevitable digital transformation. Hey, if you missed the news, we are in The Information Age. Also known as the Computer Age…the Digital Age…the New Media Age. The future is here. We now live in a generation driven by digital innovation and rapid exchange of […]

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Truecaller and Madavi Partnership in Kenya || What it means and its benefits

Victoria Musebe
Truecaller and Madavi Partnership

Truecaller and Madavi Partnership in Kenya || What it means and its benefits Madavi uses a narrow human-centric technology to focus on building and deploying simple and efficient products and services that are unique in a custom way for business services, e-commerce entrepreneurs, consumer products & service We are listed among the Top B2B Companies […]

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8 Proven Website Marketing Strategies for growing your business

Amukune

In this article, we take a look at eight of the best website marketing strategies and how you can use them to reach more customers. We understand the complete list of strategies you can undertake are more than this but this is what has worked for Madavi Agency in the past and also for our […]

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Influence of design on usability of applications || Best mobile design practices

Obare Geoffrey

Should you create an app with a good experience or a better design? An app’s look and feel on the first interaction greatly affects usage going forward. At first glance the user will feel right at home and keep using it or bail out. According to a study, globally, the mobile app uninstall rate after […]

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GraphQL vs REST : Which is your best option?

Oratech

Nowadays, one of the most frequently used approaches to creating an API is the REST philosophy. Over time, nearly everybody got used to – but in recent years, an interesting alternative has emerged. GraphQL, because that’s the technology in question, sheds new light on the way API is created and resolves many issues associated with […]

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Is Neumorphism 2020’s hottest UI design trend?

Amukune

Everybody’s talking about Neumorphism, a hot new design trend that’s appeared out of nowhere over the past couple of months – but is it really all that?   Designers love a good trend, and there’s much about Neumorphism that suggests this could be a big one (people are already talking about it as a potential […]

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8 ways to turn your business into an authentic brand in Kenya

Amukune

Branding is one of the most important aspects of any business, large or small, retail or B2B and implementing measures to turn your business into an authentic brand in Kenya gives you a  competitive edge. An effective brand strategy gives you an upper hand in increasingly competitive markets. But what exactly does “branding” mean? How […]

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Keyword Competition Analysis and 7 Tools To Help You Rank

Amukune

Keyword Competition Analysis and 7 Tools To Help You Rank Content is the king and undoubtedly the best way to market your offerings and target your segment audience. However, content s effective only if it contains competitive keywords in it. In order to rank higher on SERPs organically, you have to include high-ranking, competitive, and […]

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A Comprehensive Guide To Use Ubersuggest

Amukune

A Comprehensive Guide To Use Ubersuggest 72% of experts believe that creating quality content is the most effective SEO tactic as it helps you secure a higher rank on the SERPs. In order to create quality content, you must include the relevant keywords in your piece of content. Keywords are the phrases used by your […]

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Tips To Keep in Mind While Optimizing Your Ecommerce Site

Amukune

Tips To Keep in Mind While Optimizing Your Ecommerce Site eCommerce Search Engine Optimization (SEO) is a competitive strategy that you need to adopt to attract more customers. SEO for an eCommerce site will ultimately result in a higher return on investments and enhanced brand awareness & visibility. In order to attract more customers, you […]

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Tips To create Converting Product Descriptions.

Amukune

Tips To create Converting Product Descriptions. Well-written product descriptions have the potential to move your potential customers down the sales funnel. By including the benefits of your products creatively, you are creating reports for products that are most likely to attract customers and compel them to purchase from your eCommerce site. Writing descriptions for your […]

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How To Improve Your Omnichannel Marketing Strategies

Amukune

How To Improve Your Omnichannel Marketing Strategies While creating an effective marketing strategy for your enterprise, take all the customer touchpoints into consideration. Pay attention to how your target audience moves between various engagement channels and what information they seek while interacting with your online store or the ones offering similar products or services. Putting […]

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What is SEO Forecasting & Why It Is Crucial?

Amukune

What is SEO Forecasting & Why It Is Crucial? Several enterprise-level agencies think that Search Engine Optimization is like throwing darts in the dark. However, it is partially true. SEO is all about making a few changes to your website and waiting for the quality traffic to follow in layman’s terms. But, experts say that […]

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How to Rank for Near Me Searches

Amukune

  How to Rank for Near Me Searches If you have a local business, you’d want to reach out to people in your surrounding areas and improve footfall in your outlet, increase sales, and improve brand awareness and visibility. Optimizing your local Google My Business listing is crucial to enjoying the perks of enhanced brand visibility and awareness. An unoptimized local […]

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What is Persona Segmentation and Key Benefits of Market Segmentation?

Amukune

What is Persona Segmentation and Key Benefits of Market Segmentation? Customer is the king, and you simply cannot deny the fact. Marketing is one of the ways to reach out to your kings and satisfy their needs and wants in the best possible way. With the ever-evolving world, the customers are also evolving, desiring new […]

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A Study On The Influences of Advertisement On Consumer Buying Behavior: How does advertising affect consumers ?

Amukune

  The Influences of Ads On Consumer Buying Behavior How does advertising affect consumers ? Advertising has been around for thousands of years. It is one of the most important marketing elements used by companies to promote their products and services, build brand awareness, increase sales and generate profits. The purpose of this paper is to explore […]

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What is classified advertising – the great way to reach large audience?

Amukune
What is classified advertising

What is classified advertising? Classified ads are a great way to reach a large audience in your local area. Whether you’re looking for a new job or selling something, there are many ways to use classified ads effectively. This guide will help you learn how to write effective classified ads that get results. If you’re interested […]

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