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8 Social Media Tools to Improve your digital media strategy (free and paid).

Amukune
8 Social Media Tools to Improve your digital media strategy.

A digital media strategy is key for the success of any brand online. As all marketers know by now, social media is a great way to for businesses to have fun, but also produce real, measurable, results that impact a business’ bottom line. And as we all know, time equals money and social media is […]

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How to build a digital presence for your business in Kenya.

Victoria Musebe
How to build a digital presence for Business

Let’s face it, Covid-19 has only been a catalyst to the inevitable digital transformation. Hey, if you missed the news, we are in The Information Age. Also known as the Computer Age…the Digital Age…the New Media Age. The future is here. We now live in a generation driven by digital innovation and rapid exchange of […]

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Truecaller and Madavi Partnership in Kenya || What it means and its benefits

Victoria Musebe
Truecaller and Madavi Partnership

Truecaller and Madavi Partnership in Kenya || What it means and its benefits Madavi uses a narrow human-centric technology to focus on building and deploying simple and efficient products and services that are unique in a custom way for business services, e-commerce entrepreneurs, consumer products & service We are listed among the Top B2B Companies […]

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8 Proven Website Marketing Strategies for growing your business

Amukune

In this article, we take a look at eight of the best website marketing strategies and how you can use them to reach more customers. We understand the complete list of strategies you can undertake are more than this but this is what has worked for Madavi Agency in the past and also for our […]

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Influence of design on usability of applications || Best mobile design practices

Obare Geoffrey

Should you create an app with a good experience or a better design? An app’s look and feel on the first interaction greatly affects usage going forward. At first glance the user will feel right at home and keep using it or bail out. According to a study, globally, the mobile app uninstall rate after […]

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GraphQL vs REST : Which is your best option?

Oratech

Nowadays, one of the most frequently used approaches to creating an API is the REST philosophy. Over time, nearly everybody got used to – but in recent years, an interesting alternative has emerged. GraphQL, because that’s the technology in question, sheds new light on the way API is created and resolves many issues associated with […]

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Is Neumorphism 2020’s hottest UI design trend?

Amukune

Everybody’s talking about Neumorphism, a hot new design trend that’s appeared out of nowhere over the past couple of months – but is it really all that?   Designers love a good trend, and there’s much about Neumorphism that suggests this could be a big one (people are already talking about it as a potential […]

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8 ways to turn your business into an authentic brand in Kenya

Amukune

Branding is one of the most important aspects of any business, large or small, retail or B2B and implementing measures to turn your business into an authentic brand in Kenya gives you a  competitive edge. An effective brand strategy gives you an upper hand in increasingly competitive markets. But what exactly does “branding” mean? How […]

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Top revolutionary design trends 2020 in Kenya

Amukune

With the start of a new decade, design trends in 2020 have reached an important milestone and are transforming the way brands communicate. It’s the dawn of a new decade, and design is poised to reach new heights as designers begin to define the era. There’s a feeling in the air that anything can happen—that […]

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Pros and Cons of Putting Google AMP on Your Site

AMP is an open source initiative back by WordPress and Google specifically for speeding up the mobile experience.

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A Study On The Influences of Advertisement On Consumer Buying Behavior: How does advertising affect consumers ?

Amukune

  The Influences of Ads On Consumer Buying Behavior How does advertising affect consumers ? Advertising has been around for thousands of years. It is one of the most important marketing elements used by companies to promote their products and services, build brand awareness, increase sales and generate profits. The purpose of this paper is to explore […]

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What is classified advertising – the great way to reach large audience?

Amukune
What is classified advertising

What is classified advertising? Classified ads are a great way to reach a large audience in your local area. Whether you’re looking for a new job or selling something, there are many ways to use classified ads effectively. This guide will help you learn how to write effective classified ads that get results. If you’re interested […]

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What Is eCPM In Advertising in 2022? 

Amukune

What Is eCPM In Advertising in 2022?   The problem with most mobile ads networks is that they don’t pay enough. We offer a better solution for advertisers to boost their ad revenue by providing them with an ad network that will help increase eCPM and improve the quality of their ads. With our new mobile […]

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What is advertising sales ?

Amukune

If you’re serious about a career in advertising sales, then you need to know what it’s all about. This article will tell you everything that is important to know and how to get started. Advertising sales is the process of selling advertisement space on behalf of media companies such as magazines, newspapers, radio stations and television […]

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What are advertising agencies? How to choose the right ads agency?

Amukune

  Advertising is an important part of any business, but it can also be expensive and time consuming. In today’s market, businesses have to work harder than ever to stand out from the crowd. But with so many advertising agencies offering their services, how do you know who to trust? The first thing, you have […]

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What is Cold Lead Advertising, Warm Lead and Hot Lead: Classify & Close Any Sales Lead

Amukune

In this article, we’re going to talk about how to classify leads most effectively so you can make more sales. We will distinguish between what is cold lead advertising, warm and hot lead. What Defines a Lead? A lead is a person who could be interested in a product or service. A cold lead doesn’t know much about […]

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What you need to know about Content Rate Optimization

Amukune
What you need to know about Content Rate Optimization

Conversion rate optimization, or CRO, is the process of enhancing your website to increase the number of leads you generate. CRO is achieved through content enhancements, split testing, and workflow improvements. Conversion rate optimization results in highly-qualified leads, increased revenue, and lower acquisition costs. What is a conversion rate? A conversion rate is the percentage […]

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What you need to know about Content Marketing

Amukune
What you need to know about Content Marketing

According to Hubspot, Content Marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty. The following are some crucial questions that […]

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What you need to know about Search Engine Optimization

Amukune
What you need to know about Search Engine Optimization

SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. It helps businesses rank more pages higher in SERPs (Search Engine Result Pages). As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more […]

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What you need to know about Organic Social Media

Amukune
What you need to know about Organic Social Media

Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on their feeds. As a brand, when you post organically to your account, you can expect that the people who will see it are: A percentage of your followers (a.k.a. […]

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