ZUMI Kenya uses SEO and content to increase their brand reach.

Zumi Kenya, a thriving content hub in Nairobi, empowers millennial African women to embrace their best selves. Their challenge was to enhance the browsing experience for consumers while maintaining a high standard of quality content.

We  partnered with Zumi Kenya in 2019 to address their challenges. The primary focus was to improve organic traffic to their digital lifestyle and entertainment blog tailored for African women, https://www.zumi.co.ke/. Additionally, the website needed faster loading speeds, adversely impacting user experience and overall traffic. Our approach involved:

• Conducting a comprehensive review of inbound and outbound links, identifying those with lower domain authority affecting the website.
• Collaborating with in-house content creators to rewrite, copy and integrate new keywords to boost traffic.
• Audit Zumi Kenya’s website and resolve issues causing slow loading speeds, enhancing user experience.

The collaboration yielded significant effects:

• Achieved an impressive 50% improvement in organic traffic within three months, signaling increased visibility and user engagement.
• Witnessed a remarkable 4-second improvement in website loading speed, contributing to a smoother user experience and increased website traffic.
• Realized a substantial 55% improvement in Domain Authority within the same 3-month period, indicating enhanced credibility and recognition.

The partnership’s impact on Zumi Kenya was substantial:

• Implementing content creation strategies resulted in higher rankings and stronger domain authority.
• Technical SEO updates led to an almost immediate increase in organic search traffic, boosting Zumi Kenya’s online visibility.
• Enhanced website technical foundations aligned with keyword strategies, ensuring a more efficient and effective online presence.