Google EEAT is a concept that has been gaining traction in the world of search engine optimization (SEO). EEAT was originally EAT, and it stands for experience, expertise, authority, and trustworthiness. The experience variable is a recent add due to technological advancements. Google EEAT is the criteria that Google uses to evaluate the quality of […]
Measuring Return on Investment (ROI) is paramount for law firms striving to assess the effectiveness of their marketing strategies and ensure sustainable growth in an ever-competitive legal landscape. In an era where data-driven decisions dominate today’s business environment, measuring marketing ROI for your law firm is crucial. As a player in the field, you must […]
Before diving into explaining what a marketing ROI (return on investment) is and identifying some tips you can use to boost yours, perhaps it is essential to remind you of the fundamental goal of marketing. The primary goal of any marketing effort is to help a business successfully acquire and grow its customer base for […]
The age of the internet may be the best thing that happened to society because of its capabilities, such as increased business opportunities and growth. However, it has its downsides, in this case, misleading advertising. Business ethics warns against providing misleading information to target audiences. However, data shows that a significant number of businesses still […]
The age of the internet has made it easy for businesses to reach a wider range of potential customers by engaging with them online. However, to be visible, especially to those who can access your physical store, you need to optimize your local SEO. In simple terms, as a business that uses the e-commerce strategy […]
The healthcare industry is quickly transforming to match the pace of technological innovations. This is commonly referred to as digital healthcare, which is defined as the intersection between healthcare and technology. I am sure as a healthcare provider or organization, you have heard of terms and concepts such as telehealth, electronic medical records, wearable devices, […]
As a business, any type of content you publish is usually intended to achieve key primary goals. One of these goals is to increase traffic to your website. To achieve this goal, it is imperative to optimize your content. It is also important to remember that content comes in various forms. Click here for types […]
As a business, you always want to keep up with technological advancements or risk being phased out. Technology is disrupting many business sectors, marketing being one of them, as seen in the advent of numerous AI SEO tools. The assumption is that as a business, you already know the importance of digital marketing on your […]
In content marketing, particularly blogging, much emphasis has been laid on the significance of valuable and quality content. But how do you, as a business, ensure your content is quality and valuable? There are many strategies to consider, one of them being author authority. There is a lot of debate concerning the impact of author […]
13 Best Types of B2B Content Marketing for Lead Generation Businesses have different audiences they can target with their marketing strategies. Other businesses present one of the audience segments to target when developing marketing strategies, often referred to as B2B (business-to-business) content marketing. The principal concept to understand before considering B2B content marketing is how […]
