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As a business, you always want to keep up with technological advancements or risk being phased out. Technology is disrupting many business sectors, marketing being one of them, as seen in the advent of numerous AI SEO tools.
The assumption is that as a business, you already know the importance of digital marketing on your performance.
For example, digital marketing helps you generate leads, as well as increase conversions and make sales.
What is AI SEO?
To understand what AI SEO is, you must first have an idea of or know the meaning of SEO (search engine optimization) and its relationship to content marketing. In the most basic sense, SEO is the optimization of your website to improve its ranking on the search engine results page.
SEO pays attention to the algorithms of search engines in order for crawlers to quickly find your content when a user conducts a search. Therefore, AI SEO is the use of artificial intelligence to improve the organic performance of a webpage or a website. AI, such as Google Maps or Alexa, is already making people’s lives better in a way and the lives of marketers is not an exception.
Example
For example, content writers already know the importance of using Grammarly to eliminate spelling and grammatical errors from their blogs. This improves their SEO score and search engine ranking because crawlers tend to avoid showing content with errors on the search engine results page for users to click.
Such reasons or benefits make it essential to outline the use of AI in marketing before identifying some of the tools marketers can use for SEO. However, this is only possible if you do it correctly.
What Does Using AI SEO Tools Correctly Mean?
It means leveraging the right technologies, such as email marketing, blogging, and search engine optimization (SEO), among others, to expand your customer base. To leverage the right technologies, you must know that they exist and adopt best practices in using them.
AI (artificial intelligence) tools are the latest forms of technology that are taking the marketing world by storm. Hence, you should consider incorporating them into your marketing efforts.
Ways To Integrate AI SEO Tools
One way to integrate these tools is to use the various AI SEO tools to optimize your digital marketing content for high ranking in organic search results. If you are into digital marketing, you already know how challenging it can be to optimize your content because of the many factors involved.
Normally, you have to know how to carefully and efficiently consider the videos you use if you do, content quality, appropriate keywords, and page load times. These are just some of the dynamics to consider, as there are a lot more that the entire process sometimes becomes overwhelming.
Thanks to technological advancements, particularly AI SEO tools, your digital marketing processes and performance can now improve, with a surety of a good return on investment if you apply best practices.
How Marketers Use AI for SEO
Hubspot conducted a survey of marketers to learn how they used AI in performing different marketing tasks. The findings of the survey reveal the prominent role AI plays in improving marketers’ workflow.
Some of the statistics include:
70% of marketers admitted to the importance of generative AI in their content marketing strategy.
22% of the marketers surveyed use AI to generate ideas when creating marketing content.
45% use generative AI for content creation.
48% of the markets used generative AI to conduct research.
AI SEO Tools Usage Report Data Infographic
A review of the presented statistics shows how AI informs different aspects of website optimization. Hence, to remain competitive in the digital marketing space, you must consider how you can integrate AI into your brand to improve your SEO ranking. Using AI SEO tools is a sure way to achieve this outcome.
AI SEO Tools for Marketers
RankIQ
Blogging is one of the most acknowledged forms of content marketing due to its impact on website performance. As a business, you always want to ensure you are publishing quality content to drive traffic to your websites and increase conversions.
RankIQ can help with that since it was specifically created for bloggers. It is an AI SEO tool that will help you create optimized blog posts by allowing you to create a blog outline in minutes. These blog outlines originate from the tool’s SEO content briefs that identify topics based on Google’s algorithms.
Through this tool, you will also get what to add to your already published blogs to make them more comprehensive and improve their ranking. In less than 30 minutes, you can optimize underperforming older posts. Hence, RankIQ is good for your website’s blog content, whether new or old.
Diib
This is an AI SEO tool with features that monitor keywords and develop new ones. The tool uses traffic and SEO insights to provide personalized growth plans with customized objectives, thereby fostering business growth.
Other important features of this AI SEO tool are that it tracks competitor rankings, monitors backlinks, and provides your website’s daily health scores. All these features help you stay on top of your game as a business, producing remarkable ROIs on your marketing efforts.
Outranking
As the name suggests, OutRanking is an SEO tool that improves your website’s ranking by scrutinizing top-ranking sites and using the data to point out opportunities you can use to rank higher. It is a tool that prioritizes SEO for all the content you generate for your site, whether they are omnichannel campaigns or blog tiles, briefs, and outlines.
More specifically, OutRanking uses search engine results page data to automate the edits you need to make or to create drafts, re-write, and fact-check your content. This is work made easier hence you should consider using this AI SEO tool.
Frase
Frase is also a must-have and must-use AI tool if you are looking to improve your website’s SEO and organic ranking. This tool provides question ideas and content briefs for better audience engagement. Within this tool, there are also several other SEO tools, such as optimization and keyword research tools, that can help you better target your audience with your content.
Lastly, Frase also provides insight into the likely performance of your content on SERPs to allow you to adjust your content strategy and make content-driven marketing decisions.
Surfer SEO
This is an AI SEO tool with multiple features that boost organic traffic, SERPs rankings, and overall visibility. An example of the tool’s features is Grow Flow, which helps you find relevant internal links to include in your content, researches niche topics to generate content ideas and identifies high-ranking keywords.
As a marketer, monitoring and auditing your website is also vital to ensure you are meeting your marketing goals. Surfer SEO is one of the website monitoring and auditing tools you can use. It pinpoints your SEO problems, which is a good starting point for making the necessary improvements. AI Outline Generator, Audit, and Content Editor are also features of the Surfer SEO tool.
SemRush
The assumption is that every marketer in the world has used SemRush. SemRush has a comprehensive suite of AI SEO tools designed to help marketing professionals improve organic search rankings and maximize their marketing ROI. It has over 50 tools ranging from social media marketing, PPC, competitor research, and content marketing, among others, to attract and grow your business’s online audience.
Therefore, you can take advantage of SemRush to optimize your SEO and your website’s performance. The fact that most, if not all, marketers are using this AI SEO means that it achieves results. You should definitely integrate it into your marketing strategies because it optimizes and streamlines your marketing efforts.
Alli AI
When we talk about AI SEO tools, we are discussing tools that improve your efficiency in optimizing your website’s content in a short matter of time. AlliAI does just that. It has a key feature, Bulk Onpage Optimization, that optimizes your website for improved SERPs by creating site-wide optimization rules. When you decide to use AlliAI, you also get a live editor for code, content, and text within your page, resulting in automatic optimization.
Further, AlliAI generates sitewide page titles using real-time focus keyword testing through its Self-Optimizer for Traffic ROI. As an SEO specialist, this would save me a lot of time because it is automated. It is highly recommended for your business because you do not need the technical know-how, such as coding, to optimize your website and improve its ranking on search engines.
Jasper
Written material is a huge part of marketing because some content marketing, including emails and blog posts, requires you to write to your target audience. Jasper is an AI writing assistant that creates SEO-optimized written content. When using Jasper as a content writer, all you have to do is prompt the tool efficiently, which involves clarifying the desired tone of voice and providing the seed words.
When you have provided these, Jasper will analyze the information to create full posts in the preferred template since the tool has more than 50 templates to choose from. Other features of the SEO AI tool you may find beneficial are multi-user login, brand voice customization, plagiarism checker, and auto-save.
All of Jasper’s features scale content production, provide descriptions and title tags, create content, optimize keywords, and improve readability and user experience. Unlike other AI tools that anyone can use, Jasper is built for businesses; hence you will find it useful in targeting your customers with written content.
Conclusion
AI SEO tools are designed to make your work easier and smarter. At the same time, these tools are widely available for everyone, with some requiring a small subscription fee for you to get and take advantage of all the features included. The list provided above is not exhaustive but just a few examples of the most known and used AI SEO tools.
Regardless, it is a fact that both small and large businesses can benefit from AI SEO tools due to their efficiency in analyzing and using data to target consumers better. As a marketer or business, you know how data is crucial for performance. With loads of it being available because of technology, it can become hectic to sort it out and use the best for your SEO and overall marketing strategy.
AI SEO tools take care of all this, making your work easier and ensuring a good return on investment because your marketing efforts will generate the desired results. However, you must know how to use these tools effectively for such results.
