Importance of Author Authority in Ranking

In content marketing, particularly blogging, much emphasis has been laid on the significance of valuable and quality content. But how do you, as a business, ensure your content is quality and valuable? There are many strategies to consider, one of them being author authority. There is a lot of debate concerning the impact of author […]

 How to Use Google Search Console for SEO Audit  

 How to Use Google Search Console for SEO Audit Google Search Console is a magnificent tool that offers invaluable insights into your website’s performance in Google search results. Conducting a thorough Google Search Console audit can help identify areas for improvement, optimize your website’s visibility, and enhance your overall SEO strategy. This technical and well-researched […]

8 Tips To create Converting Product Descriptions.

Tips To create Converting Product Descriptions. Well-written product descriptions have the potential to move your potential customers down the sales funnel. By including the benefits of your products creatively, you are creating reports for products that are most likely to attract customers and compel them to purchase from your eCommerce site. Writing descriptions for your […]

What is Omnichannel Marketing and the benefits

  Image Source When creating an effective marketing strategy for your enterprise, take all the customer touchpoints into consideration. Pay attention to how your target audience moves between various engagement channels and what information they seek while interacting with your online store or the ones offering similar products or services. Putting all of this in […]

What is SEO Forecasting and its Benefits

What is SEO Forecasting and its Benefits  Several enterprise-level agencies think that Search Engine Optimization is like throwing darts in the dark. However, it is partially true. SEO is all about making a few changes to your website and waiting for the quality traffic to follow in layman’s terms. But, experts say that it is […]