What is Bounce Rate, and Why is it Important? Many metrics help determine the performance of your website. Bounce rate is one of the metrics that help measure the performance of websites. The metric specifically determines customer engagement when they visit your site. What is a Bounce Rate? A bounce rate refers to the percentage […]
What is Content Marketing, and Why is it Important? Content marketing is King! It is a digital marketing strategy that uses information-sharing and storytelling techniques to achieve specific business goals. These are particularly intended to encourage online audiences to visit a brand’s website, sign up, request more information, and purchase a product or service. Digital […]
Developing a Content Marketing Strategy in 9 Easy Steps It is impossible to emphasize enough the importance of content marketing in the contemporary business setting. Before diving into a highlight of the benefits of this digital marketing strategy, it is essential first to understand what it entails. Content marketing uses storytelling and information sharing to […]
There is no debate that success in the current business setting is greatly anchored on marketing. Understanding the difference between digital marketing vs. content marketing is a good place to start. These marketing strategies are critical for businesses because they help draw customers’ attention to the services or products offered and engage them in a […]
