Zumi Kenya

Zumi Kenya is a content powerhouse based in Nairobi that is on a mission to encourage and empower the millennial African woman to be her best self. Based on the work they have been doing, they needed to have a website design that would communicate this to potential partners and would-be investors. Prior to engaging with Madavi Agency, Fadhili Trust’s online presence was limited to features from partner websites and mildly active social media channels. ACCOSCA opened its doors in 1968 and is currently governed by domicile laws and the ACCOSCA constitution

Challenge Overview

Zumi Kenya, a thriving content hub in Nairobi, empowers millennial African women to embrace their best selves. Their challenge was to enhance the browsing experience for consumers while maintaining a high standard of quality content.

What We Did

We partnered with Zumi Kenya in 2019 to address their challenges. The primary focus was to improve organic traffic to their digital lifestyle and entertainment blog tailored for African women. Additionally, the website needed faster loading speeds, adversely impacting user experience and overall traffic. Our approach involved:

Conducting a comprehensive review of inbound and outbound links, identifying those with lower domain authority affecting the website.
Collaborating with in-house content creators to rewrite, copy and integrate new keywords to boost traffic.
Audit Zumi Kenya’s website and resolve issues causing slow loading speeds, enhancing user experience.

Results

The collaboration yielded significant effects:

Achieved an impressive 50% improvement in organic traffic within three months, signaling increased visibility and user engagement.
Witnessed a remarkable 4-second improvement in website loading speed, contributing to a smoother user experience and increased website traffic.
Realized a substantial 55% improvement in Domain Authority within the same 3-month period, indicating enhanced credibility and recognition.