Vikaboni

Vikaboni is a community of vendors that are committed to enabling smallholder farmers to access reliable markets for their quality produce. They sell organic produce inclusive of tomatoes and onions around Kenya Eyeroom Opticians was looking to update its digital presence and address issues with online ordering. Madavi Agency worked with them to build a modern storefront complete with intuitive cart functionality.

Challenge Overview

Building an efficient retail space built around a trustworthy supply chain, from farms to restaurants and grocery shelves.

What We Did

Madavi Agency came up with a design product map for a two pronged product that will act as a marketplace for prospective customers and an easy way for farmers to sign up and become part of the network. We created a WhatsApp bot with defined steps for making orders designed for customers. For Farmers signup, we used a web platform coupled with WhatsApp with future plans of using USSD due to its high access coverage through the major SIM providers in Kenya

Results

Vikaboni was able to consolidate 100+ orders within the first month of
going live and this was attributed to ease of use of the platform and the quick responses of
the team.