Rotaract Club of Nairobi Central

The Rotaract Club of Nairobi Central was formed in 1978 by Rotarian Mike Eldon. The main objective of the club is the leadership and professional development of its members while serving communities, building goodwill, and promoting better friendships, and international peace and understanding.

Challenge Overview

The Rotaract Club of Nairobi Central, established in 1978 under Rotarian Mike Eldon, aims to foster leadership and professional development among its members while actively engaging in community service, promoting goodwill, fostering friendships, and advocating for international peace and understanding. Their challenge was to curate a repository showcasing club activities, promoting Rotary organization ideals, and creating awareness about upcoming events.

What We Did

Our team collaborated with RCNC to design and develop a website that effectively outlines club activities for members and the broader Rotary organization. The project entailed crafting a website that eloquently communicated the club’s ethos while ensuring optimal accessibility across all devices.

Results

The collaboration yielded significant effects:

Published 30 articles within two months, maintaining a consistent weekly update schedule and enriching the repository of information for the Rotaract Club of Nairobi Central.
Garnered 600 organic web visitors within the initial month, indicating heightened visibility and interest in the club’s activities.
Achieved an impressive average engagement time of 500 for visitor sessions, indicating substantial interest and interaction with the website’s content.

Business Impact

The partnership’s impact on RCNC was substantial:

Enhanced website user experience facilitated organic growth in new member prospects through search engine visibility.
Integration of an events calendar ensured members stayed updated on club activities and upcoming events.
Strategic editorial SEO elevated search engine rankings by identifying high-volume keywords and optimizing relevant website pages, boosting online visibility and engagement.