Tawi Policy

NW Advocates

Nyingi Wanjiru (NW Advocates) is a Nairobi-based law firm revered for its extensive expertise in labour laws, administration, probate, and litigation. With a widespread presence nationwide, NW Advocates aims to provide invaluable insights and top-notch representation to its clients.

Scope of Work/Challenge

NW Advocates, traditionally reliant on referrals, approached us with a glaring absence in the digital sphere. They sought to establish an impactful online presence to cater to clients exploring legal services on the internet. Our challenge: revamp their digital landscape, enhance content delivery, and drive conversion rates.

What We Did

Our team at Madavi embarked on a comprehensive overhaul. We designed a sleek, modern website that encapsulates the firm's essence and strategically organizes its diverse practice areas. Collaborating closely with NW Advocates' office, we ensured a seamless digital experience aligned with their objectives.

Outcome / Results:

The revamped site boasts a fresh, intuitive design that vividly showcases NW Advocates’ expertise. It facilitates easy navigation for visitors, offering a wealth of valuable resources. This collaborative effort resulted in a remarkable:

  • 200% Improvement in Goal Completions

  • 30% Increase in Website Conversions

  • Significant Movement – 3000 positions up in Positive Google SERPs

NW Advocates

The Outcome

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2000

Organic Monthly Traffic

30-50

Qualified Leads on a monthly basis

60

Domain Authority achieved

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