Fundiz Shop

Fundiz Shop is an e-commerce marketplace for your home and furnishing ideas that complete your space. They produce and assemble all furniture locally in Nairobi, with local artisans. They also do full-service interior design, offering beautiful, functional designs tailored to each client’s unique lifestyle. They have partnered with most of the major retailers in Kenya and online merchants serving the Kenyan market to provide a variety to their clientele.

Challenge Overview

Fundiz Shop, an e-commerce marketplace specializing in home and furnishing ideas, focuses on locally produced furniture assembled by artisans in Nairobi. Their challenge was to ensure customer satisfaction by delivering quality products within specified timeframes, addressing the complexities of the furniture market.

What We Did

Collaborating with Fundiz Shop, we tackled their challenge by:

Addressing the market’s dichotomy of low-quality yet affordable and high-quality but expensive furniture. The aim was to carve a niche audience appreciating well-designed products without exorbitant costs.
Designing a website that engaged visitors and enhanced user experience through improved technical SEO.
Implementing robust reporting and analytics to guide marketing investments, ensuring effective conversion tracking across digital channels.

Results

The collaboration led to significant outcomes:

Achieved an impressive 104% increase in organic traffic based on selected keywords, signifying enhanced visibility and search presence.
Realized a notable 52% decrease in Cost Per Lead from 2019 Q1 to Q2, showcasing improved efficiency in customer acquisition.
Realized a substantial 15% increase in Domain Authority from 2019 to 2020, affirming their credibility and influence.
Garnered a remarkable 35% increase in converted leads within 60 days, indicating heightened interest and improved sales.

Business Impact:

The partnership’s impact on Fundiz Shop was substantial:

Positioned Fundiz Shop as a leading custom manufacturer of bathroom, kitchen, office, and home furniture in Kenya.
Enhanced website user experience and a pay-per-click campaign complemented by strategic content and analytics significantly accelerated new member acquisition and engagement.