Emalify

Emalify set out on its SEO journey to drive down its PPC spend and lower its cost of customer acquisition. After working with an agency that didn’t offer transparent communication, Emalify came to Madavi for a high-touch SEO relationship that would see them through their rebrand and new product launches. They have partnered with most of the major retailers in Kenya and online merchants serving the Kenyan market to provide a variety to their clientele.

Challenge Overview

Emalify embarked on an SEO journey to reduce PPC spend and diminish customer acquisition costs. Dissatisfied with a previous agency’s lack of transparency, Emalify sought a high-touch SEO relationship with Madavi to navigate a rebrand and new product launches. Their challenge was to attract and convert businesses needing an integrated communication platform to connect with their clientele.

What We Did

Collaborating closely with Emalify, we undertook several steps:

Established a robust campaign setup, emphasizing transparent communication and aligning strategies to empower Emalify’s team with our proven SEO methodology and best practices.
Implemented a dynamic strategy to navigate Google’s limitations in interpreting highly specialized industry keywords, refining keyword research to maximize business impact and align with Agora’s objectives.

Results

The collaboration yielded substantial outcomes:

Achieved a remarkable 200% improvement in goal completions, indicating a significant surge in achieving Emalify’s targeted objectives.
Realized a 40% increase in website keywords, enhancing Emalify’s online visibility and potential reach.
Garnered a positive Google SERPs movement of 3000, signifying enhanced search engine rankings and visibility.
Achieved 26,000 campaign clicks, reflecting heightened engagement and interest in Emalify’s offerings.

Business Impact:

The partnership’s impact on Emalify was significant:

Leveraged a proprietary keyword research process to drive targeted, conversion-focused keywords, directly impacting Emalify’s business growth and objectives.