CRECO Kenya

The Constitution and Reform Education Consortium – CRECO Kenya is a network of societal organizations that belong to the human rights and governance of CSOs. The consortium envisions and works toward a Just Society that fosters governance and institutional advancement of civil society in Kenya

Challenge Overview

CRECO Kenya, a consortium of societal organizations focusing on human rights and governance, aimed to empower individuals about the constitution at the grassroots level through civil society organizations. Their challenge was to undergo a website redesign that eloquently depicted their mission, achievements, and readily available resources for the public.

What We Did

Our collaboration with CRECO Kenya involved:

Winning a competitive bidding process to conduct a website redesign aligned with CRECO’s vision, focusing on their values and resources.
Commencing the site architecture development and conducting regular workshops for testing and gradual refinements, ensuring a smooth transition and readiness for the website launch within two months.

Results

The collaboration yielded significant outcomes:

Achieved 188% increase in web traffic in Q3 2020, signifying heightened visibility and engagement.
Realized 78% increase in lead engagements through the website bot, indicating increased interest and interaction.
A notable 23% reduction in website bounce rate improved user retention and engagement.

Business Impact

The partnership’s impact on CRECO Kenya was noteworthy:

Enhanced website user experience facilitated organic growth in new member prospects through search engine visibility.
Conducted technical SEO evaluations and updates that significantly improved search crawl efficiency, enhancing overall search visibility.
Conducted editorial SEO by identifying high-volume keywords and elevating key pages on search engine results pages, aligning with CRECO’s communication objectives.