CRECO Kenya, a consortium of societal organizations focusing on human rights and governance, aimed to empower individuals about the constitution at the grassroots level through civil society organizations. Their challenge was to undergo a website redesign that eloquently depicted their mission, achievements, and readily available resources for the public.

The Challenge .

CRECO Kenya, a vital consortium of civil society organizations dedicated to human rights and governance, faced the challenge of translating its powerful work into an effective digital platform. They needed a comprehensive website redesign to clearly communicate their mission, showcase their extensive achievements, and make crucial constitutional and governance resources readily accessible to individuals at the grassroots level.

01

What We Did .

  • Madavi Agency was engaged to revitalize CRECO’s digital presence following a competitive bid. Our strategy focused on combining aesthetic vision with technical optimization:

    1. Mission-Aligned Redesign: Developed a new website architecture and design focused on CRECO’s core values, mission, and resource accessibility.

    2. Agile Development: Commenced rapid site architecture development, utilizing regular workshops and refinements to ensure a smooth, user-centric launch within two months.

    3. Advanced SEO Implementation: Conducted both technical and editorial SEO, optimizing search crawl efficiency and identifying high-volume keywords to significantly boost the visibility of CRECO’s key resources and communication objectives on search engines.

02

Outcome / Results .

  • The partnership successfully established a seamless and engaging digital channel for governance communication, resulting in dramatic performance improvements:

    Metric Result Impact
    Increased Web Traffic 188% increase in web traffic in Q3 2020. Heightened visibility of governance and human rights resources to the Kenyan public and stakeholders.
    User Engagement 78% increase in lead engagements through the website bot. Demonstrated improved public interest and interaction with CRECO’s advocacy and informational campaigns.
    User Retention A notable 23% reduction in website bounce rate. Signified an improved user experience and navigation flow, ensuring visitors spent more time accessing critical resources and information.

03

Project Deliverables .