The African Confederation of Cooperative Savings and Credit Association (ACCOSCA) is a prominent Pan-African confederation comprising national savings and credit cooperative societies associations. The challenge lay in enhancing their website as an informative hub and resource centre for users seeking valuable information from ACCOSCA’s platform.
The Madavi team tackled ACCOSCA’s challenge by comprehensively revamping their website. The former site, while evolving, needed more functionality and user-friendliness, failing to align with the company’s marketing direction. Additionally, ACCOSCA aimed to position itself as an industry thought leader by offering blogs, case studies, webinars, and videos showcasing its expanded product offerings.
During the project setup, our team collaborated closely with ACCOSCA to grasp their objectives and translate them into a user-focused website design. We crafted designs that highlighted ACCOSCA’s product offerings and provided an intuitive user experience. A robust resources section was built, housing various content types and topics to cater to diverse user preferences.
The efforts invested in revamping ACCOSCA’s website resulted in significant achievements:
The collaboration between Madavi Agency and ACCOSCA led to a transformational digital platform that addressed user information needs and drove notable business outcomes.
The significant improvements in website keyword rankings, enhanced user engagement metrics, and substantial initial traffic influx stand as testaments to the success of this partnership.
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