MMS Advocates, a forward-thinking law firm, specializes in providing reliable legal advisory and representation services tailored to their clients’ needs. Their challenge was personalizing legal education for the masses using contemporary social interactive tools.

The Challenge .

MMS Advocates, a prominent Corporate and Commercial Law Firm specializing in complex areas like Fintech, ICT, and Mergers & Acquisitions, needed to redefine its digital identity. The core challenge was to shift public and client perception away from the traditional, reactive view of a law firm (“You only need a lawyer when you’re in trouble”) toward establishing the firm as a trusted proactive legal advisory partner essential for clients’ day-to-day operations and strategic growth.

01

What We Did .

  • Collaborating directly with Alan Mzungu, Managing Partner, Madavi executed a targeted digital strategy that included:

    1. Strategic Repositioning: Designed a web strategy to immediately showcase the firm’s expertise in high-growth, forward-looking areas (e.g., Gaming, Intellectual Property, Public Policy).

    2. Long-Term Content Authority: Crafted a robust 15-month editorial content plan specifically aligned with market trends and potential clients’ online search behaviors, facilitating consistent communication of proactive legal insights.

    3. Performance Monitoring: Employed advanced analytics to diligently monitor progress against the strategic shift and generated comprehensive evaluation reports to guide continuous content optimization.

02

Outcome / Results .

The implementation of the focused digital and content strategy successfully delivered the firm’s positioning objectives:

Metric Result Impact
Perception Shift Successful transition of the firm’s digital narrative to one of proactive legal advisory and growth partnership. Increased the quality and volume of inquiries seeking ongoing transactional, compliance, and strategic guidance, rather than just reactive dispute resolution.
Thought Leadership Established the firm and its partners as authorities in specialized fields (e.g., ICT and IP law) via targeted content segments like ‘MMS Weekly’ and expert video media. Strengthened credibility and influence among local and international clients across offices in Nairobi, Mombasa, and Dubai.
Organic Visibility Optimized organic search reach through the 15-month content plan. Connected the firm with potential high-value clients actively searching for specialized commercial legal expertise across the firm’s diverse practice areas.

03

Project Deliverables .