Konvergenz Network Solutions specializes in providing intelligent solutions and technology aligned toward collaboration, unified communications, and customer care for enterprises, mid-market companies, small businesses, and government organizations worldwide. Their challenge was effectively presenting their product provisions to enterprise customers through digital channels.

The Challenge .

Konvergenz Network Solutions, a global provider of intelligent solutions across collaboration, unified communications, and customer care, faced a key business challenge: effectively presenting their complex product provisions to high-value enterprise customers via digital channels and expanding their reach beyond traditional sales methodologies.

01

What We Did .

  • Madavi Agency partnered with Konvergenz on a website redesign and strategy project focused on performance and conversion:

    1. Foundational Optimization: Enhanced the website’s underlying structure to specifically attract organic prospects via search engines, broadening the sales funnel.

    2. Performance & UX: Implemented a fluid website redesign that prioritized speed and user experience, and optimized engagement communication tools to streamline the customer journey map.

    3. Cross-Functional Strategy: Integrated teams across content, creative, promotion, and analytics for rapid testing and optimization, ensuring messaging alignment at every stage of the customer lifecycle.

02

Outcome / Results .

  • The partnership delivered immediate and substantial improvements in site speed, visibility, and market authority:

    Metric Result Impact
    Website Speed Achieved 200-millisecond website loading time. Significantly improved user experience (UX) and site accessibility, crucial for enterprise clients.
    Search Visibility Integrated 70 organic keywords into the content strategy. Enhanced visibility and reach within search engine results, attracting qualified organic traffic.
    Market Credibility Realized an 18% increase in domain authority within 60 days. Affirmed Konvergenz’s credibility and influence, positioning them as a leading end-to-end IT solutions provider in East Africa.

03

Project Deliverables .