Jaza Rift Ventures (JRV), a strategy advisory, financial, and business advisory firm focused on the healthcare sector in Francophone and Anglophone Africa, sought to revamp its website to improve visibility and engagement. The existing site lacked the necessary sophistication and functionality required to effectively communicate JRV’s high-value proposition to its target clientele—early-stage healthcare startups, private equity, and venture capital firms looking to raise or deploy capital exceeding $5M.
Jaza Rift Advisory is a healthcare focused strategy advisory, financial & business advisory firm with experience in both Francophone and Anglophone Africa.
Business advisory services play an essential role in economic growth and development in Africa by facilitating strategic decision-making for private equity, venture capital firms, and business owners.
We particularly support healthcare facilities, hospitals and specialized centers (dental, surgery, etc.) and pharmaceutical distribution companies raising $5M+ capital
The Challenge .
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What We Did .
Madavi Agency undertook a project focused on strengthening JRV’s brand identity and digital platform:
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Modern Web Design: Designed a modern, polished website with enhanced functionality to better showcase JRV’s expertise in strategic advisory and financial services within the African healthcare landscape.
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Value Proposition Clarity: Ensured the design clearly communicated JRV’s specialization in supporting healthcare facilities, hospitals, and pharmaceutical distribution companies in raising substantial capital.
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Conversion Optimization: Implemented clear calls-to-action throughout the site to guide potential investors and clients toward meaningful engagement.
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Outcome / Results .
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The strategic redesign resulted in significant, measurable performance gains across engagement, visibility, and conversion metrics:
The brand identity and website revamp resulted in measurable improvements across key digital performance indicators:
Metric Result Impact Brand Perception The polished appearance elevated JRV’s brand perception and professionalism. Instilled greater confidence in high-value private equity, venture capital, and institutional investors. Traffic Acquisition The modern design successfully attracted more visitors, driving organic traffic. Broadened visibility and reach to the target audience of healthcare facilities and financial firms across Africa. Lead Generation Clear calls-to-action led to higher conversion rates. Streamlined the process for early-stage healthcare startups and investment firms to initiate advisory partnerships with JRV.
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Project Deliverables .
