The HealthTech Hub Africa (HTHA) is a pioneering healthtech accelerator based in Kigali, Rwanda, dedicated to driving the development of health technologies across Africa. Through collaboration with government partners and funders, HTHA aims to fast-track innovations into public health systems, particularly benefiting low-income and underserved populations.

The Challenge .

The HealthTech Hub Africa (HTHA), a pivotal healthtech accelerator in Kigali, Rwanda, required a robust and collaborative online presence. The primary goal was to effectively unite governments, startups, and scale-ups across the continent, while simultaneously creating a compelling case to attract essential global funding and expertise needed to fast-track health innovations into public health systems.

01

What We Did .

Madavi Agency executed a comprehensive digital platform revamp focused on accelerating HTHA’s mission. Our strategy centered on:

  1. Optimizing User Experience (UX): Designing an intuitive platform to facilitate easy navigation and discovery for diverse user groups (investors, government officials, and innovators).

  2. Engaging Content & Clarity: Reworking content to clearly communicate HTHA’s mission, offerings, and measurable impact, positioning them as the leader in African healthtech development.

  3. Strategic SEO & Visibility: Implementing targeted SEO to improve organic search rankings and expand HTHA’s global reach.

02

Outcome / Results .

  • The strategic redesign resulted in significant, measurable performance gains across engagement, visibility, and conversion metrics:

    Metric Result Impact
    Increased Engagement 300% rise in goal completions (e.g., resource downloads and accelerator applications). Demonstrated a successful mobilization of key stakeholders and resources.
    Enhanced Visibility 2,500-position jump in positive Google Search Engine Results Pages (SERPs). Broadened international reach, attracting a wider pool of funding opportunities and expertise.
    Improved Conversions 40% increase in overall website conversions. Drove meaningful connections and secured successful partnerships, directly supporting the integration of innovations for underserved populations.

03

Project Deliverables .