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Fundiz Shop Kenya
The Challenge

In the furniture space, how do you ensure a consumer’s satisfaction by giving them the right quality product within a specified time?

Our Solution Process

process-1
step 1

Challenge Background

The furniture space in Kenya is marked by two frontiers; cheap, affordable low quality and pricey high quality furniture. Fundiz Shop was seeking to create a niche customer base who appreciate well designed products without incurring an out of pocket expenditure.

This entailed reaching out to an informed customer base who understood their products and were seeking custom designs.

process-2
step 2

UI/UX Design

We designed a website that drove engagement for visitors coming to Fundiz. Technical SEO - The technical foundation of the Fundiz Shop website was improved to align with the keyword strategy.

process-3
step 3

Reporting and Analytics

We set up a robust reporting dashboard that removed guesswork and guided Fundiz Shop’s marketing investments, thanks to conversion tracking set up across all digital channels.

Results

The Business Impact

200 %
Increase in organic traffic based on selected keywords
12
Selected among top 15 ecommerce furniture stores to visit in Kenya
30 %
Increase in Domain Authority (2019 -2020)
25 %
Increase in converted leads.
SERVICES THAT DROVE

Fundiz shop to be the Leading Custom Manufacturer for Bathroom, Kitchen, Office And Home Furniture Shop in Kenya

  • An improved Ecommerce website foundation attracted new member prospects organically through search engines like Google.
  • A pay-per-click campaign complimented organic search and accelerated new member acquisition in the short-term.
  • Advanced analytics revealed the impact of Display and Search advertisements on web traffic, resulting in a measurable return on this investment.
  • Search-friendly content boosted rankings of underperforming keywords, resulting in higher rankings and stronger domain authority.
Fundiz Shop Kenya
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