Fundiz Shop Overview
Fundiz Shop is an e-commerce marketplace for your home and furnishing ideas that complete your space. They produce and assemble all furniture locally in Nairobi, with local artisans.
They also do full-service interior design, offering beautiful, functional designs tailored to each client’s unique lifestyle.
The Challenge
The Process
1. Challenge Overview
The furniture space in Kenya is marked by two frontiers; cheap, affordable low quality, and pricey high-quality furniture.
Fundiz Shop was seeking to create a niche customer base who appreciate well-designed products without incurring an out-of-pocket expenditure. This entailed reaching out to an informed customer base who understood their products and were seeking custom designs.
2. UI/UX Design
We designed a website that drove engagement for visitors coming to Fundiz. Technical SEO – The technical foundation of the Fundiz Shop website was improved to align with the keyword strategy.
3. Reporting and Analytics
We set up a robust reporting dashboard that eliminated the guesswork and guided Fundiz Shop’s marketing investments, thanks to conversion tracking set up across all digital channels.
The Business Impact
104%
Increase in organic traffic based on selected keywords
6
Selected among top 15 eCommerce furniture stores to visit in Kenya
15%
Increase in Domain Authority (2019 -2020)
35%
Increase in converted leads in 60 days.