Eyecare Kenya is a widely recognized and leading eye care provider in the country, operating under the name EyeCare Consultants LTD. They have been serving customers for over 35 years (since 1989), offering a one-stop-shop for comprehensive vision care.

The Challenge .

Eyecare Consultants LTD (Eyecare Kenya), a prominent eyecare provider with a 35+ year legacy, faced the strategic challenge of becoming relatable to Gen Z and millennial demographics. Their objective was to modernize their online presence and launch an e-commerce platform that could effectively engage these younger audiences, ensuring business longevity and expanding product accessibility.

01

What We Did .

Madavi Agency collaborated with Eyecare Kenya on a complete digital transformation focused on retail and brand relevance:

  1. Brand Modernization & E-commerce Development: Designed and developed an engaging e-commerce platform and revamped the online presence to specifically resonate with younger consumers.

  2. Social Commerce Integration: Integrated new shopping capabilities through platforms like Facebook and Instagram Shops to drive direct orders where the target audience spends time.

  3. Content & SEO Optimization: Enhanced search engine visibility by updating meta data and including comprehensive product information (descriptions and data tables) to facilitate easy access to new products for both distributors and customers.

02

Outcome / Results .

T

he launch of the new digital platform delivered significant improvements in key business metrics and online visibility:

Metric Result Impact
Conversion & Engagement 200% improvement in goal completions. Showcased the website’s increased effectiveness in engaging visitors and driving conversions (e.g., purchases or consultation bookings).
Search Engine Rankings 40% increase in website keyword rankings. Boosted Eyecare Kenya’s online visibility for critical product and service searches.
Overall Search Presence Witnessed a substantial 3,000-position surge in positive Google SERPs. Significantly elevated the brand’s competitive search position, securing visibility with the targeted millennial and Gen Z markets.
Sales Channel Expansion Achieved a surge in orders directly attributed to social media shop integration. Successfully expanded sales channels beyond traditional retail, meeting the demands of modern digital shoppers.

03

Project Deliverables .