Eden Care Medical, a pioneering digital health insurance underwriter in Rwanda with Pan-African aspirations, aimed to revolutionize the healthcare insurance landscape marred by poor experiences, escalating costs and eroding trust.

Their mission focused on leveraging technology and data science to offer cost-effective insurance, a seamless digital customer journey, personalized healthcare solutions, and a preventive healthcare approach.

The Challenge .

Eden Care Medical, a pioneering digital health insurance underwriter based in Rwanda with Pan-African ambitions, aimed to revolutionize a healthcare insurance landscape characterized by poor customer experience, escalating costs, and eroding trust. The central challenge was leveraging technology and data science to clearly communicate their unique value proposition—offering cost-effective insurance, a seamless digital customer journey, and a preventive healthcare approach—to payers, providers, and patients.

01

What We Did .

Madavi Agency focused on creating a web-centric experience that distinctly showcased Eden Care’s regional insure-tech prowess:

  1. Intuitive Web Design: Designed an intuitive website to eloquently convey Eden Care’s complex value proposition to its diverse audience segments (payers, providers, and patients).

  2. Digital Prowess Communication: Structured the online experience to establish the company as a leader leveraging technology and data science for personalized, cost-effective healthcare.

  3. Visibility and Engagement: Implemented strategic SEO and paid media initiatives to ensure high visibility and drive targeted user interaction.

02

Outcome / Results .

The collaboration resulted in a transformative digital platform that generated immediate and measurable success:

Metric Result Impact
Conversion & Engagement Achieved an impressive 200% enhancement in goal completions (e.g., policy quotes or sign-ups). Reflected the website’s effectiveness in engaging visitors and encouraging desired actions, directly impacting sales funnel velocity.
Online Prominence Witnessed a remarkable 3,000-position surge in positive Google SERPs. Significantly elevated Eden Care’s online prominence and brand authority in the competitive digital health insurance space.
Visibility & Relevance Realized a 40% increase in website keyword rankings and 26,000 clicks through campaign initiatives. Boosted Eden Care’s organic visibility and underscored the resonance and impact of the web-oriented digital experience.

03

Project Deliverables .