CRECO Kenya Overview

The Constitution and Reform Education Consortium – CRECO Kenya is a network of societal organizations that belong to the human rights and governance of CSOs.

The consortium envisions and works toward a Just Society that fosters governance and institutional advancement of civil society in Kenya.

The Process

1.  Challenge Overview

CRECO Kenya, a consortium of societal organizations focusing on human rights and governance, aimed to empower individuals about the constitution at the grassroots level through civil society organizations. Their challenge was to undergo a website redesign that eloquently depicted their mission, achievements, and readily available resources for the public.

2. What We Did

Our collaboration with CRECO Kenya involved:

  • Winning a competitive bidding process to conduct a website redesign aligned with CRECO’s vision, focusing on their values and resources.
  • Commencing the site architecture development and conducting regular workshops for testing and gradual refinements, ensuring a smooth transition and readiness for the website launch within two months.

3. Results

The collaboration yielded significant outcomes:

  • Achieved 188% increase in web traffic in Q3 2020, signifying heightened visibility and engagement.
  • Realized  78% increase in lead engagements through the website bot, indicating increased interest and interaction.
  • A notable 23% reduction in website bounce rate improved user retention and engagement.

4. Business Impact

The partnership’s impact on CRECO Kenya was noteworthy:

  •  Positioned CRECO Kenya to positively impact governance communication through a seamless user experience, leveraging web-based analytics for optimized lead generation across markets.
  • Conducted technical SEO evaluations and updates that significantly improved search crawl efficiency, enhancing overall search visibility.
  • Conducted editorial SEO by identifying high-volume keywords and elevating key pages on search engine results pages, aligning with CRECO’s communication objectives.
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The Business Impact

188%

Increase in web traffic increase in Q3 2020.

78%

Increase in lead engagements through the website bot.

23%

Reduction in website bounce rate

SERVICES THAT DROVE

CRECO KENYA TO HAVE A HIGHER IMPACT IN GOVERNANCE COMMUNICATION

Website User Experience

Madavi connected all of the platforms and technologies to map the customer journey.

Web-based analytics gave the team clarity on how CRECO’s website and landing pages should be designed to maximize lead generation in all markets.

Technical SEO

Madavi evaluated the technical aspects of their website and found a number of core areas to improve.

These updates boosted overall search crawl efficiency, making it easier for search engines to read the site leading to broader search visibility.

Editorial SEO

Extensive research helped Madavi identify keywords with high search volume.

These keywords were mapped to certificate pages on CRECO’s website, where changes to title tags, headers, and page copy quickly elevated those pages on search engine results pages.

Project Details

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