The African Confederation of Cooperative Savings and Credit Association (ACCOSCA) is a prominent Pan-African confederation comprising national savings and credit cooperative societies associations. The challenge lay in enhancing their website as an informative hub and resource centre for users seeking valuable information from ACCOSCA’s platform.

The Challenge .

The African Confederation of Cooperative Savings and Credit Association (ACCOSCA), a major Pan-African confederation for SACCOs (Savings and Credit Cooperative Societies), needed to solidify its role as an authoritative information hub and resource center. The existing website lacked the functionality and user-friendliness to align with the organization’s modern marketing direction and aspirations for industry thought leadership.

01

What We Did .

The Madavi team executed a comprehensive website revamp with a strong focus on resource delivery and user experience:

  1. User-Focused Redesign: Collaborated closely with ACCOSCA to translate objectives into an intuitive design that clearly highlighted the confederation’s product offerings and provided a seamless user experience.

  2. Resource Center Development: Built a robust, centralized Resources section designed to host diverse content types (blogs, case studies, webinars, videos) and topics, enabling ACCOSCA to position itself as a thought leader.

  3. Functionality Enhancement: Reworked the former site to significantly improve functionality and user navigation.

02

Outcome / Results .

The transformed platform successfully established ACCOSCA as an industry authority, leading to substantial increases in engagement and visibility:

Metric Result Impact
User Engagement Average session duration increased from 1.30 minutes to 5 minutes post-revamp. Signified a substantial improvement in content relevance and user experience, leading to deeper interaction with resources.
Initial Traffic Surge Garnered an impressive 5,000 traffic count within ten days of the revamped site’s launch. Indicated immediate, heightened user interest and successful marketing of the new digital platform.
Search Visibility Realized a remarkable 40% increase in website keyword rankings. Enhanced ACCOSCA’s online visibility and relevance, making its resources more discoverable to member associations and stakeholders across Africa.

03

Project Deliverables .