What is Advertising Sales 

If you’re serious about a career in advertising sales, then you need to know what it’s all about. This article will tell you everything that is important to know and how to get started.

Advertising sales is the process of selling advertisement space on behalf of media companies such as magazines, newspapers, radio stations, and television networks. The goal of an advertising sales representative is to generate revenue through placing advertisements for their employer or client in various media outlets.

Although there are many different types of jobs within the field of advertising sales, they all have one thing in common – generating revenue for your company or client by placing ads with high-profile media outlets. There are many factors involved when determining whether an advertisement should be placed with a particular outlet including audience demographics, location and target market reach among others.

Advertising Sales Definition

Advertising sales is the process of advertising a product or service of the company. Through advertising sales, you can meet potential customers and create awareness of your products/services.

A company has advertising media to advertise its product/service. The advertising medium can be television, newspapers, radio, billboards, or even online websites. Advertising sales is important for companies so that their advertising medium can have a target audience for the product/service they are advertising.

If you want to start a career in advertising sales, then the first thing that you need to do is get contacts. Try contacting companies through telephone calls or e-mails and ask if they want an advertiser. Another way of doing this would be to go to the advertising agencies and ask if they need advertising sales.

You can also get a job in advertising sales at any of these advertising agencies. In order to work in advertising, you will have to start from the bottom and learn how advertising works from there on. Ask your friends or family about where you can find jobs for advertising sales agents.

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How to be successful in advertising sales?

To be successful in advertising sales you need to have a ‘no-fear’ attitude. You need to be confident about your advertising skills and know what you are advertising to the general public.

You also need to know how advertising works, in order to convince a client about advertising their product/service in your advertising medium.

There is always room for improvement in advertising sales, so advertising sales agents are always learning new advertising techniques.

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The future of advertising sales advertising

The future of advertising sales depends on many factors, such as the current economic situation. If the economy is performing well, then there will be more demand for promoting products/services to the public. Advertising sales agents are always needed, so you can get a job in advertising sales regardless of the future economy.

The pros and cons of being an advertising salesperson

Pros / Advantages 

The advantages of being an advertising salesperson are that advertising sales jobs are well paid. It is usually a good job for advertising employees who like talking to people and advertising their products/services. You would be making advertising companies a lot of money, which is always good!

– Being an advertising salesperson allows you to meet new people

– You will be working in a fast-paced environment and learn different advertising techniques on a daily basis.

Cons/ Disadvantages

– You will be working in a fast-paced advertising environment, which means you have to work long hours

– As an advertising salesperson, the salary is not fixed and it could vary from advertising job to advertising job.

– The salary is lower than other advertising jobs, for instance, managerial positions.

Why do people choose this career path?

Become an advertising salesperson help you learn different advertising skills. You will meet many different types of people on a daily basis, which can help you with your communication skills.

If you are self-motivated and have initiative, then this career path is the right one for you. Successful advertising salespeople are always working hard to get more clients/jobs in order to make more money for advertising to the general public.

How much money can you make as an Advertising Salesperson?

Advertising sales agents usually make a base salary, which is often lower than other advertising jobs. The money earned as an advertising salesperson varies from job to job and depends on the type of company and its advertising budget. If you work for companies that have a big budget then your salary will be higher than working for small companies.

An advertising salesperson’s income depends on how much money they can make for advertising companies. A successful salesperson usually makes more money than their less successful colleagues. If you want to be a profitable/successful advertising salesperson, then you need to learn how to advertise well and gain new clients every day in order to increase the revenue of your company.

What does an Advertising Sales Agent do?

An Advertising Sales Agent do:

  • Attracts potential clients
  • Buys media space for advertising companies
  • Sell services and products to the public
  • Deliver advertising or illustration proofs to clients for approval
  • Prepare promotional plans, sales literature, media kits, and sales contracts
  • Recommend appropriate sizes and formats for advertising

 

Related article: What is classified advertising 

Victor Ambuyo

Victor Ambuyo is a Nairobi-based growth marketer with over 7 years of experience working with various companies and independently as a freelancer. Ambuyo has helped build brand identities for small businesses, advertising campaigns, and digital products for corporate companies. When he is not doing digital marketing, he dabbles in poetry. You can see his collection at https://ambuyo.com/ballads/

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