8 Proven Healthcare Marketing Strategies for 2024
As we have observed, it is widely impossible in the current world to use healthcare marketing strategies as conventional means of advertisement alone. High demand for and usage of the internet in searching for, as well as appraising, health care services and solutions dictate need for a good presence online. Now it’s time to reveal the trending healthcare marketing strategies that will ensure your practice gets more patient attention and that your business will grow in 2024. 1. To get even better into the local search results, there are several ways that your website can be optimized. Another commonsense tip among the most effective healthcare marketing strategies is to make sure your website is optimized for local search. The primary keywords that patients use when searching for doctors can often be in the format of “medical doctors nearby”, or “the best healthcare provider in [city].”. This presents a good opportunity for attracting such an audience – ensure your website is locally SEO friendly. You can begin by adding or claiming your business on Google My Business making sure you input your address, phone number and working hours. Local keywords should also be used in the content for your website, in headings, and in meta descriptions. Optimizing your website means that whenever people type in the keyword as ‘healthcare services near me’, your practice is the first to show up on the search page. 2. Answer Their Question on Facebook and Twitter Among all the healthcare marketing channels, social media is one of the strongest tools for outreach. The use of Social media is a great way of interacting with patients, posting health-related information, and marketing oneself on platforms such as Facebook, Instagram, Twitter, and LinkedIn. By providing your audience with frequent and interesting posts – articles, tips on health, people’s experiences, or even glimpses into your practice, it increases its confidence in you as a specialist. Other social media platforms may also be equally good, especially for paid advertisements that can be customized by the gender. With the use of such kinds of advertisements, you are able to target the potential patients who are most likely to visit your healthcare services. Since social media attracts millions of internet users daily, it remains a social place you can’t shy away from. 3. Develop a Pay-Per-Click (PPC) Advertising Organic more traffic is important, but Adwords PPC advertising is one of the quickest ways to get your health care noticed on internet. PPC ads are displayed at the top of the page making it ideal if you want immediate traffic on your site. With advertisements that are positioned to appear when patients are seeking certain healthcare services, there are great chances that they will click on your advert. PPC is one of healthcare marketing strategies of advertising making so much sense since you only pay for it when some user clicks on it. Targeted placements are also allowed so the money being spent is used to advertise to those who would realistically be in the market for the services provided. It is all the more a perfect marketing plan for a fast visibility and new patients inflow. 4. Your content should be of the highest quality. One of the most popular and successful techniques in the healthcare marketing strategies is content marketing as it helps to increase trust and presents your practice as authoritative. This way you can draw the attention of potential patients and will make them choose the services of your clinic. Create a blog on your website where you post articles related to health questions and answers, tips, or new tendencies. It also benefits your SEO while providing your patients with informative and relevant content to current health subjects. Provide a list of case studies, a section with patient experiences and even a list of questions people might ask, so you can present the best portrait of what patients can expect from your practice. 5. Email Marketing for Patients Among all the healthcare marketing strategies, the utilization of email in reaching out and maintaining communication with the patients is still considered to be effective. It enables you to build the rapport, sharing information and gently ‘re-mind’ folks about your professed services. Develop a mailing list of both active and prospective clients and then engage in sending newsletters, health tips, referral to an appointment, or informing about new services offered by your facility. Make several lists of patients to whom you would like to send emails so that all of them will be unique. For instance, you could remind your patients about flu shots, health checkups or some chronic disease management during a particular season. Sending targeted and timely content to the inbox of your audience, you are constantly keeping them informed and reminding to choose your practice for their healthcare needs. 6. Leverage Video Marketing Healthcare marketing strategies that incorporates video falls under the few tactics that can be used to engage patients more. Compared to plain text, videos convert better, which lets you use them to describe various treatments, feature satisfied patients, or introduce your clinics or hospitals. Ideally, it is possible to develop short videos that can respond to frequently asked questions related to health, get acquainted with the healthcare team, or show the visitors around your practice. It is possible to use healthcare marketing strategies by for example uploading these videos to websites such as You Tube, Instagram, Facebook and other social media sites since they will build trust with the potential patients. This personal touch can make all the difference when the patients are deciding on which healthcare provider to use. 7. Why you should Monitor and Manage Your Online Reputation In healthcare you only get one shot the first time people hear of your business. Using word-of-mouth and online reviews are as healthcare marketing strategies usually a priority for patients, turning reputation management into one of the healthcare marketing’s most important aspects. Provide a guide to your patients to influence them to write good
10 Powerful Ways to Create an Effective Mobile-First Marketing Strategy for EdTech Platforms
Having a strong mobile-first marketing strategy is crucial for Edtech platforms. As more people access educational content through smartphones and tablets, it’s essential to ensure your platform is optimized for these devices. If you don’t prioritize mobile users, you might miss out on a substantial portion of your audience. Here’s an in-depth guide on how to create an effective mobile-first marketing strategy that can help your Edtech platform excel. 1. Understand Your Mobile Audience To develop a successful mobile-first marketing strategy, it’s vital to understand your audience thoroughly. Knowing who your users are, what devices they use, and their preferences will help you tailor your approach to meet their needs effectively. Begin by analyzing your website’s traffic data. Utilize tools like Google Analytics to gain insights into mobile user behavior. Look at metrics such as bounce rate, average session duration, and conversion rates to gauge how well your site performs on mobile devices. For instance, a high bounce rate on mobile devices might indicate that your site isn’t optimized well for mobile users, and adjustments are needed. Additionally, consider conducting surveys or user interviews to gather qualitative data. Understanding the context in which your audience uses their mobile devices can reveal valuable insights that quantitative data might not show. For example, knowing whether users access your platform during their commute or while at home can help tailor your content and features accordingly. 2. Optimize Your Website for Mobile Optimizing your website for mobile devices is a fundamental component of a mobile-first marketing strategy. Your website should be designed to load quickly, be easy to navigate, and display correctly on all screen sizes. Here are a few detailed tips for mobile optimization: Responsive Design: Implement responsive design to ensure that your website adapts seamlessly to various screen sizes. This means that your site will look and function well on smartphones, tablets, and desktops. Page Speed: Speed is crucial for mobile users. Use tools like Google Page Speed Insights to test your page speed and get recommendations for improvement. Compress images, leverage browser caching, and minimize JavaScript to enhance load times. Navigation: Simplify navigation by using a mobile-friendly menu. Consider implementing a hamburger menu or a collapsible menu that is easy to access and use on smaller screens. By focusing on these aspects, you’ll improve user experience, reduce bounce rates, and increase engagement. 3. Create Mobile-Friendly Content Content needs to be adapted for mobile users to keep them engaged. Mobile users often have shorter attention spans, so your content should be concise and visually appealing. Here’s how to create mobile-friendly content: Concise Text: Use short paragraphs and bullet points to make your content easy to read and scan. Long blocks of text can be overwhelming on mobile screens. Visuals: Incorporate high-quality visuals like images and videos to break up text and engage users. Ensure that visuals are optimized for fast loading on mobile devices. Shareability: Make your content easily shareable on social media platforms. Include social sharing buttons and encourage users to share your content with their networks. For more insights into mobile content marketing, explore the mobile-first marketing strategy guide. Engaging content is crucial for retaining users and encouraging them to interact with your platform. 4. Leverage Social Media for Mobile Users Social media platforms are predominantly accessed via mobile devices, making them a powerful tool for your mobile-first marketing strategy. To leverage social media effectively: Engaging Posts: Create posts that are visually appealing and encourage interaction. Use high-quality images, videos, and infographics to capture attention. Targeted Ads: Utilize targeted advertising to reach specific demographics. Social media platforms like Facebook and Instagram offer robust targeting options that can help you reach the right audience. Engagement: Regularly monitor your social media channels to engage with users. Respond to comments and messages promptly to build relationships and trust with your audience. For more social media marketing tips, visit HubSpot’s blog. Effective social media marketing can drive traffic to your platform and increase brand visibility. 5. Implement Mobile-Optimized Email Campaigns Email marketing remains a powerful tool, but it’s essential to ensure your emails are optimized for mobile users. Here’s how to create mobile-optimized email campaigns: Responsive Design: Use responsive email designs to ensure your emails look good on all devices. Test your emails on various devices to ensure compatibility. Subject Lines: Craft concise and compelling subject lines that grab attention. Mobile users often skim through emails, so make sure your subject lines are clear and engaging. Calls-to-Action: Include clear and actionable calls-to-action (CTAs). Make sure buttons and links are large enough to be easily tapped on mobile screens. Learn more about optimizing email campaigns for mobile from Mailchimp’s guide. Mobile-optimized emails can enhance engagement and drive conversions. 6. Focus on Local SEO Local SEO is essential for edtech platforms targeting specific geographic areas. By optimizing your site for local search, you can attract more mobile users searching for educational services in their vicinity. Here’s how to improve your local SEO: Local Keywords: Incorporate location-based keywords in your content. For example, if your platform offers services in Nairobi, use keywords like “Edtech solutions in Nairobi” throughout your site. Google My Business: Create and regularly update your Google My Business profile. This helps your platform appear in local search results and Google Maps. Reviews: Encourage satisfied users to leave reviews on Google and other review sites. Positive reviews can boost your local search rankings and attract new users. For a comprehensive guide on local SEO, check out Moz’s beginners guide. Local SEO can drive targeted traffic to your platform and increase visibility in your target regions. 7. Use Mobile-Friendly Ads Mobile advertising is a great way to reach your audience, but your ads must be optimized for mobile devices to be effective. Here’s how to create mobile-friendly ads: Design: Use large, readable fonts and eye-catching visuals in your ads. Ensure that the design is visually appealing and aligns with your brand’s identity. Concise Copy: Keep your ad copy brief and focused on a single message. Mobile
7 Powerful Mobile Marketing to Supercharge Your Nonprofit’s Impact
Mobile devices have become an indispensable part of our lives. People are constantly connected, making it an ideal platform for nonprofits to reach and engage their audience. By implementing a robust mobile marketing strategy, you can effectively communicate your mission, inspire action, and drive donations. Mobile marketing for nonprofits is essential in today’s digital age, ensuring that your message reaches supporters where they are most active. Understanding the Mobile Landscape Before diving into specific strategies, it’s crucial to grasp the mobile landscape. Consider these key points: Ubiquity: Mobile devices are everywhere, from smartphones to tablets. Constant Engagement: People spend countless hours on their phones. Diverse Platforms: Android, iOS, and other operating systems dominate the market. Visual Focus: Mobile users prefer visually appealing content. With this understanding, you can tailor your mobile marketing for nonprofits to better engage your audience and achieve your goals. Building a Comprehensive Mobile Marketing Strategy A successful mobile marketing strategy involves a multi-pronged approach that leverages various channels to reach your target audience. Here are some essential components: 1. Text Messaging (SMS) SMS remains a powerful tool for nonprofits. Use it to: Send urgent alerts and updates Share campaign information Request donations Conduct surveys Provide event reminders Keep messages concise and impactful. Use clear call-to-actions to encourage engagement. SMS marketing is a direct and personal way to reach your supporters, making it a cornerstone of mobile marketing for nonprofits. Learn more about effective SMS marketing and how it can benefit your nonprofit. 2. Email Optimization While email is a traditional channel, optimizing it for mobile is crucial. Ensure your emails are: Responsive: Adapt to different screen sizes. Visually appealing: Use clear fonts and images. Concise: Get to the point quickly. Mobile-friendly links: Easy to click and navigate. Mobile-optimized emails ensure that your message is accessible and engaging, which is vital for effective mobile marketing for nonprofits. Read about mobile email optimization to improve your campaigns. 3. Leveraging Multimedia Visual content is highly engaging on mobile devices. Incorporate: Videos: Share stories, testimonials, and impact reports. GIFs: Add humor or create animated calls to action. Images: Showcase your work and visually tell your story. Multimedia content can capture attention and convey your message more effectively, enhancing your mobile marketing for nonprofits. Discover the power of multimedia in marketing. 4. Social Media Dominance Social media platforms are essential for mobile engagement. Focus on: WhatsApp: Create groups for volunteers, donors, or supporters. iMessage: Utilize for one-on-one communication and group chats. Other platforms: Explore Instagram, Facebook, X formerly Twitter, and TikTok. Share compelling content, interact with your audience, and run mobile-specific campaigns. Social media is a powerful tool in mobile marketing for nonprofits, allowing you to reach a broad audience and foster community engagement. Learn how to leverage social media for nonprofits. 5. Ringless Voicemail This innovative channel delivers pre-recorded messages to recipients’ voicemail without ringing their phone. Use it for: Event invitations Campaign updates Donation appeals Ensure messages are concise and professional. Ringless voicemail can be a discreet yet effective part of your mobile marketing for nonprofits, providing important updates without disrupting your supporters. Explore the benefits of ringless voicemail. 6. Direct Mail with QR Codes Bridge the gap between offline and online with direct mail. Include QR codes that link to: Donation pages Online surveys Event registration Video content Track QR code scans to measure campaign effectiveness. This integration of offline and online tactics is a smart approach in mobile marketing for nonprofits, increasing engagement and tracking success. Understand how to use QR codes in marketing. 7. Mobile-Optimized Website A website optimized for mobile is non-negotiable. Ensure it: Loads quickly Is easy to navigate Displays content clearly Prioritizes calls to action Your website is often the first point of contact for potential supporters, making mobile optimization a crucial aspect of mobile marketing for nonprofits. Get tips on optimizing your website for mobile. Key Performance Indicators (KPIs) To measure the success of your mobile marketing efforts, track these KPIs: Mobile website traffic Open rates for SMS and email Click-through rates on mobile links Social media engagement Donation conversions Volunteer sign-ups Monitoring these metrics will help you understand the effectiveness of your mobile marketing for nonprofits and make data-driven decisions. Discover essential KPIs for nonprofit marketing. Tips for Success Know Your Audience: Understand their mobile habits and preferences. Test and Refine: Continuously experiment with different approaches. Personalization: Tailor messages to individual interests. Integrate Channels: Combine multiple channels for maximum impact. Mobile-First Mindset: Prioritize mobile in all marketing efforts. By focusing on these tips, you can optimize your mobile marketing for nonprofits, ensuring that your campaigns are effective and impactful. The Future of Mobile Marketing for Nonprofits The mobile landscape is continually evolving, and nonprofits must stay ahead of the curve to maximize their impact. Here are a few emerging trends and considerations for the future: 1. Artificial Intelligence and Automation AI and automation can significantly enhance mobile marketing for nonprofits. Automated messaging, personalized content delivery, and predictive analytics can help streamline campaigns and improve engagement. For instance, AI can analyze donor behavior to predict future donations and personalize communications, making your mobile marketing for nonprofits more targeted and effective. Learn about AI in nonprofit marketing. 2. Augmented Reality (AR) and Virtual Reality (VR) AR and VR offer immersive experiences that can bring your nonprofit’s mission to life. Imagine virtual tours of your projects, interactive storytelling, or AR-enhanced fundraising campaigns. These technologies can create deeper connections with your audience. As these technologies become more accessible, incorporating AR and VR into your mobile marketing for nonprofits can set your organization apart and create memorable experiences for supporters. Discover the potential of AR and VR for nonprofits. 3. Enhanced Data Analytics Advanced data analytics tools provide deeper insights into user behavior and campaign performance. Use this data to refine your strategies, identify trends, and make data-driven decisions that enhance your mobile marketing efforts. By leveraging data analytics, you can better understand your audience and optimize your mobile marketing for nonprofits, ensuring that your
Nonprofit Community on Social Media: 4 Amazing Secrets
Have you ever wondered how a single social media post can spark a global movement? The power of social media for nonprofits is undeniable. A staggering 96% of nonprofits leverage Facebook Pages alone, according to a recent study by NP Tech for Good. But simply having a presence on these platforms isn’t enough. To truly make a difference, nonprofits need to cultivate a strong and Nonprofit Community on Social Media. This blog post will equip you with the tools and strategies to build a thriving Nonprofit Community on Social Media that amplifies your message, connects you with passionate supporters, and ultimately fuels your mission. We’ll cover everything from defining clear goals to crafting engaging content that fosters meaningful interaction. So, whether you’re just starting out or looking to take your social media presence to the next level, get ready to unlock the full potential of online communities for your nonprofit. Social Media: Your Nonprofit’s Secret Weapon Forget bullhorns and megaphones – social media is the new way for nonprofits to shout (well, maybe not shout, but definitely spread the word) about their awesome work. It’s not just about throwing up a Facebook page anymore, though. Here’s why social media totally rocks for nonprofits: Finding New Fans: Targeted Ads: Social media is like a digital matchmaker. You can create ads that target exactly who you want to reach – people who care about your cause and live in your area. Imagine connecting with potential donors who are your biggest fans already – that’s the magic of targeted ads! Going Viral: Remember that time a funny cat video took over the internet? Social media can do that for your cause too! A powerful story, a cool infographic, or a creative campaign can explode online, reaching millions of people you might never have met otherwise. Building a Buzz: Comments & Shares: Unlike a one-way street, social media lets your audience chat back, Comment, share, and like showing you’re hitting a nerve and getting people excited about your mission. Interactive Fun: Social media isn’t all about just looking at stuff. Polls, quizzes, and live chats can get people talking, give you great ideas, and make your supporters feel like they’re part of the action. Real Talk, Right Now: Social media is like having a direct line to your supporters, especially during emergencies. Need to get updates out about a disaster? Mobilize volunteers in a flash? Social media lets you connect with your nonprofit community on social media and take action – right away. Building a strong nonprofit community on social media is crucial for engagement, support, and immediate response. Discover how to effectively grow your nonprofit community on social media with these 4 secrets and amplify your mission today. Strategies for Building a Strong Nonprofit Community on Social Media 1. Define Your Goals: SMART Social Media Goals Building a strong online community requires clear goals. The SMART framework helps create specific and actionable objectives. Here’s what SMART stands for: Specific: Clearly define what you want to achieve. Instead of “grow our online presence,” aim for “increase website traffic by 20% within 6 months.” Measurable: Set goals that can be tracked with data. You can measure website traffic, follower growth, or engagement rate (likes, comments, shares). Achievable: Be ambitious but realistic. Consider your resources and competition when setting goals. Relevant: Goals should align with your overall mission and objectives. How does social media community growth support your nonprofit’s goals? Time-bound: Set a timeframe for achieving your goals. This creates a sense of urgency and helps track progress. 2. Measurable Objectives: Tracking Your Social Media Impact Once you have SMART goals, define metrics to track progress. Here are some examples: Website Traffic: Measure how many people visit your website from social media channels using analytics tools like Google Analytics. Follower Growth: Track the number of followers you gain on each platform. Engagement Rate: Calculate the percentage of followers who interact with your content (likes, comments, shares) by dividing total engagement by reach (impressions) and multiplying by 100. 3. Know Your Audience: Understanding Your Supporters Understanding who you’re trying to reach is crucial. Here are some tools to research your audience: Social Media Platform Insights: Most platforms like Facebook and Instagram offer built-in analytics tools that provide insights into your audience demographics and interests. Surveys: Conduct surveys (through email or social media) to gather data on your audience’s preferred platforms, content types, and interests. 4. Choose the Right Platforms: Picking Your Battleground Different platforms cater to different demographics and content styles. Consider these popular options: Facebook: Great for building groups, fostering discussion, and sharing long-form content. Instagram: Focuses on visuals, making it ideal for sharing photos and stories of your impact. Twitter: Excellent for real-time updates, discussions (through Twitter chats), and connecting with influencers. 5. Platform-Specific Strategies: Engaging Your Community Each platform offers unique ways to connect with your audience. Here are some examples: Instagram Stories: Use Instagram Stories for behind-the-scenes glimpses of your work, staff introductions, or volunteer experiences. Twitter Chats: Host Twitter chats using designated hashtags to discuss relevant topics and connect with thought leaders in your field. Facebook Live Events: Broadcast live events or Q&A sessions on Facebook to directly engage with your audience in real-time. Content is King: Engaging Your Audience Having a strong social media strategy is just one piece of the puzzle. To truly connect with your community, you need engaging content that resonates with them. Here are some ways to achieve that: Storytelling: People connect with stories. Share real-life experiences of beneficiaries your nonprofit has helped, volunteers who have made a difference, and the impact donations have made. Highlight challenges overcome, lives transformed, and the human connection at the heart of your mission. Visual Content: Visuals are powerful tools for capturing attention and conveying information quickly. Include high-quality photos showcasing your work, infographics to explain complex topics in an easily digestible way, and even short explainer videos about your cause and impact. User-Generated Content (UGC): Encourage your community to
8 Best Social Media Marketing for EdTech Tips
Social media marketing for EdTech is a powerful tool for reaching your target audience as a business owner in the industry. With the right approach, social media can help you build brand awareness, engage with potential customers, and ultimately drive more sales. In this article, we will take a closer look at how you can use social media to market your EdTech products and services. Image Source One of the biggest advantages of social media marketing for EdTech is its ability to connect you with your target audience. By creating content that is tailored to the interests and needs of your potential customers, you can attract more followers and build a community around your brand. Social media marketing for EdTech also allows you to engage with your audience in real time, which can be a valuable way to get feedback and improve your EdTech products and services. To be successful, you need to have a clear social media marketing strategy for EdTech in place. This means understanding your target audience, creating compelling content, and using the right channels to reach your audience. The following sections outline some of the key steps you can take to create an effective social media marketing strategy for EdTech and get a good return on investment (ROI) for your EdTech business. 1. Understanding the EdTech Audience To develop a successful social media marketing strategy for EdTech, it is crucial to know and connect with your audience at a deeper level. EdTech audiences are diverse and can include students, teachers, administrators, and parents. Here are some key factors to consider when identifying and analyzing your target demographics. Identifying Target Demographics To identify your target demographics, consider factors such as age, gender, location, and education level. For example, if your product is designed for K-12 students, your target demographic will likely be students aged 5-18, with parents and teachers as secondary audiences. Understanding your target demographics will help you tailor your messaging and content to their specific needs and interests. Image Source Analyzing User Behavior Analyzing user behavior is essential to developing an effective social media marketing strategy. This includes understanding how your audience interacts with social media platforms, what types of content they engage with, and when they are most active. For example, if your target audience is teachers, you may find that they are most active on social media during the summer months when they have more free time. Leveraging Educational Data One of the unique advantages of EdTech marketing is the ability to leverage educational data to better understand your audience. This includes data on student performance, engagement, and learning outcomes. By analyzing this data, you can gain insights into your audience’s needs and preferences, and tailor your messaging and content accordingly. 2. Developing a Content Strategy For effective social media marketing for EdTech, you need to have a solid content strategy in place. Your content strategy should focus on creating educational content that resonates with your target audience, utilizing multimedia resources to make your content more engaging, and maintaining a consistent schedule to keep your followers engaged. Creating Educational Content Your content should be educational and informative, providing value to your audience. You can create content that addresses common pain points in education, provides tips and tricks for teachers, or showcases the benefits of your EdTech solution. When creating content, make sure to keep your target audience in mind and tailor your messaging to their needs. Utilizing Multimedia Resources Image Source Multimedia resources such as images, videos, and infographics can make your content more engaging and shareable. Use high-quality visuals to illustrate your points and make your content stand out. Videos are particularly effective for demonstrating the benefits of your EdTech solution and providing tutorials for teachers and students. Content Scheduling and Consistency To keep your followers engaged, it’s important to maintain a consistent schedule of content. Use a content calendar to plan out your posts in advance and ensure that you’re posting regularly. Consistency is key when it comes to building a following on social media. 3. Choosing the Right Platforms Part of effective implementation of social media strategies for EdTech is to choose the right social media platforms to reach your target audience. Here are some popular social media platforms, emerging social networks, and platform-specific strategies that you can use to promote your brand and engage with your audience. Popular Social Media Platforms Facebook, X (formerly Twitter), Instagram, YouTube, and LinkedIn are some of the most popular social media platforms that you can use to promote your EdTech company. Facebook has the highest number of active users, and it offers various advertising options to reach your target audience. X is an excellent platform to share news and updates, YouTube allows you to share longer informative videos, Instagram is best for sharing photos and short engaging videos, and LinkedIn is ideal for building professional networks and recruiting talent. Emerging Social Networks Snapchat and TikTok are some of the emerging social networks that you can use to engage with younger audiences. Snapchat offers short-lived content that disappears after 24 hours. TikTok is a video-sharing app that has gained immense popularity among Gen Z and millennials. Image Source Platform-Specific Strategies Each social media platform has its unique features and audience, and you need to tailor your content and strategies accordingly. For example, you can use Facebook Live to host webinars and Q&A sessions, X polls to gather feedback, and LinkedIn groups to build communities around your brand. Remember to track your social media metrics regularly to measure the effectiveness of your strategies and adjust them accordingly. 4. Engagement and Community Building Engagement and community building are crucial aspects of social media marketing for EdTech companies. In order to build a strong online presence, it is important to foster online communities, create interactive content, and encourage user-generated content. Fostering Online Communities Building an online community around your EdTech brand can help you establish a loyal following and create a sense of belonging among your
