8 Proven Website Marketing Strategies for Growing Your Business
Every business today knows how important it is to have a website and, most especially, for growing your business.
This article examines eight of the best-proven website marketing strategies for growing your business and how you can use them to reach more customers. We understand the complete list of website marketing strategies you can undertake is more than this, but this is what has worked for Madavi Agency in the past and also for our clients.
1. Improve Your Website’s SEO(Search Engine Optimization)
Having a robust online SEO presence isn’t an option anymore. It is a proven marketing strategy for growing your business. You either fight for Google’s first-page ranking or you’re doomed to obscurity (aka the second page).
When most people hear the word SEO, they start to overthink its complexities and might start think that it’s only for trained experts.
That’s where they’re wrong. At its core, SEO isn’t complicated. It just takes consistency, a sound strategy, and time. You can’t tighten up your website’s SEO in one day and expect results in the next.
SEO can be broken into two categories: On-page and off-page SEO.
On-page SEO refers to any optimization you perform on your website. It can include:
- Improving your site’s speed
- Adding keywords to your URLs, page titles, and headings
- Creating and updating content about your products and services
On the other hand, off-page SEO refers to optimization that occurs away from your website. This primarily involves earning backlinks to your website from other reputable sites. Off-page SEO is more about building the reputation of your business’s website and things like backlinks, recommendations and reviews from other businesses will help grow your business.
Both on-page and off-page SEO can help your site rank higher in search results, ultimately allowing you to reach more customers and grow your business.
2. Google Business Profile
If you haven’t done it already, you should claim your business on Google My Business. This is essentially creating a business profile in Google, a proven website marketing strategy for growing your business by bringing traffic to your website. Statistics show that about 82% of people search online for local information and what other excellent way for them to come across your business if not this?
Don’t just create your profile; be active to build on its authenticity and credibility. Due to the increase in online scams, most customers today have to check out the business online to validate its authenticity before purchasing. Chances are, if you have an active online business profile, it is highly likely to influence the customers to buy from you and thus grow your business.
Google’s business features include showing essential information people need to know about your business on Google Maps, Search, Mobile, and other Google properties.
You can also add your contact details and website so potential customers can find everything they need to know about you on the first search. By adding your website URL, you draw visitors to your website where they can learn more about your products, services and your business in general.
3. Content marketing as a website marketing strategy to grow your business
Content marketing is a marketing strategy for growing your business by creating and publishing valuable and relevant content that helps you attract and engage your target audience through videos, articles, images and other media. By providing your target buyers with engaging content, you can work to build and foster stronger relationships with your leads. By creating engaging content on your website, you encourage visitors to stay on your website and build their interest to know more about your business, which could potentially lead to the growth of your business.
Before you start creating content, you’ll want to develop a content strategy. This is the process of determining the different aspects of your content plan, such as:
- Determining your target audience: First, you need to research who you’ll be targeting with your content and the type of content that speaks to them. You’ll also need to know which channel platform your target audience uses the most. Do they like videos or blogs the most?
- What types of content will you create? Are you going to incorporate videos and images or just blogs?
- What topics will your content focus on depending on the field you are in?
- Who on your team will create content? Do you have a content creation team?
- How often you will publish new content
- What channels will you use to promote your content?
Considering all these, it is a great way to build your brand visibility and bring traffic to your business, a proven marketing strategy for building your business. Once you’ve created a content strategy, you can then work to develop a content calendar. This will help ensure that you are consistently publishing quality content.
4. Social media Presence
The next step in building your website marketing strategy for growing your business is to work to build a social media presence. With social media marketing, your company can expand its reach online and work on driving more quality traffic back to your website.
The first step in building a social media strategy is determining which channels you will use to attract and engage your audience. It’s important to remember that you do not need to be present on every social media platform. You need to set goals for your business. What do you want to achieve from those social platforms? What strategic actions can we implement to accomplish that? How long do you think it will take your business to achieve the goals you have set?
The key is to learn your audience and spend your time and resources on the social media channels they frequent, which will, in turn, bring traffic to your website and help grow your business.
Once you know which social media platforms you will focus on, you’ll need to sign up for an account and create your business social media profiles if you haven’t already done so. It’s important to keep branding consistent when it comes to images and descriptions. Complete as much of your profile as possible to improve your chances of ranking in searches.
5. Keyword Research
We can’t stress enough how important keyword research is, especially if you’re doing content marketing to drive traffic to your website. They are the foundation of SEO because they are the words that people use to search for information on the internet.
When it comes to keyword research, you have to be in it for the long game. By using strategic keywords in your website’s content, you can help search engines like Google understand what your site is about and rank it accordingly. This will build traffic to your website and help grow your business.
Keyword research isn’t just for your blog; it’s also for your Google ads, promotions, social media ads, and overall website optimization. You can find keywords organically or use paid keyword searches, but at times, you’ll have to do both.
Powered by Search shows how you can easily do Keyword research. If you need SEO and keyword ideas, you can use Google’s Keyword Planner and search for related keywords that show up in your Google Analytics Acquisition reports.
6. The Design of your website
Many times, your website is the first point of interaction between your business and potential customers. It needs to make a great first impression because it is your business reputation. It influences their choice of whether to engage with you or not. A well-designed website communicates friendliness, professionalism, trust and authenticity, which can lead to your business growth through high conversion rates.
Great web design can help your business reach more customers and earn more revenue online. A sleek design and navigation can improve user experience on your site and make it easy for visitors to find the information they need to become customers.
If your site is well-designed, people will spend more time reading your content and learning more about your business. This increases the likelihood that they will become customers and sends positive signals to search engines, which can help your business appear higher in search results.
Web design plans from Madavi Agency are fully responsive, too – so when you partner with us, your site will look great and perform well on all browsers and screen sizes, including desktop, tablets, and mobile devices.
7. Conversion rate optimization (CRO)
One of the proven website marketing strategies for growing your business is conversion rate optimization. What is conversion rate optimization? This is the process of analysing your user experience on your website and taking strategic moves to increase the percentage of users performing a specific action on the website. It’s basically about converting visitors into leads and leads into customers, a proven website marketing strategy for growing your business.
Conversion rate optimization (CRO) is essential if you want to get more from your web traffic. CRO allows you to test elements on your websites, like buttons, images, and various layouts, to see which versions your visitors prefer. For instance, maybe a green button receives more clicks than a red button, or your visitors prefer one image over another or a specific form version.
Understanding which elements resonate with potential customers can help you optimize your site and ultimately earn more conversions and revenue. That’s why many companies use CRO as an ongoing Internet marketing strategy.
8. Use your Google Analytics dashboard
Another website marketing strategy for growing your business is using your Google Analytics insights about your company’s target audience and how they interact with your website. Google Analytics lets you access detailed information regarding your online store’s traffic and sales.
When it comes to measuring website traffic for e-commerce stores, Google Analytics is the undisputed champion. It is also a proven website marketing strategy for growing your business because it gives detailed information on how many people have visited your online store, what pages they’ve been on, demographic details of users, and various traffic sources.
You can use your Google Analytics reports to learn about your website traffic sources and prepare a strategy of where you need to focus on growing your traffic.
Are you interested in learning more about how Internet marketing can help your business earn more leads and revenue? Contact us today to speak with a strategist.
