The current active patient turnover significantly relies on patient reviews in the constantly developing healthcare segment to be trusted and recommended to other patients by the healthcare providers. As the range of options for patients expands to the world wide web, a pool of satisfied customers is no longer a luxury but a necessity. However, over time, it may become a Herculean task to get such positive  patient reviews consistently.

This blog reveals the best practices of increasing patient reviews in 2024. That is why all these strategies are aimed at making a tangible impact in the case of the healthcare providers and the practices.

1. Personalized Follow-Ups: A Patient-Centric Approach

No one would suggest that an outstanding patient experience stops at the end of the encounter. In order to increase the number of patient reviews the first effective action is to do the follow-up personally. Life beyond the examination table is important when patients feel their healthcare provider cares, they vote through leaving a review.

For example, it may be as basic as a thank you mail or a brief message checking about the patient. Giving them a simple message that is related to their treatment procedure or complaint being attended makes them even valued. Such follow-up makes them post their experiences on the social media platforms in case they think that you cared enough to attend to their issues.

Imagine this: there is a woman who takes her child to a pediatrician and two days later the woman receives a message- Hi Sarah we are glad little Tommy is better! If you are happy with our services, we would be interested in receiving your testimonial. Precisely that simple message which has the recipients name will make all the difference and will significantly increase a likelihood of getting a positive patient reviews.

2. Simplify the Review Process: Reduce Hurdles to Achieve Better Response Rate

Admit it—the world is crazy and day-to-day activities consume quite a lot of time, and even if customers are satisfied with products, they find it a chore to write a review. However, when it comes to stimulating patient reviews, it is important to reduce the barriers to the process. This could be conceived as removing all the barriers standing between a contented patient and their upward feedback.

Here are a few ways to make it quick and easy:

In the following email, include the link to the patient reviews page directly which will take them there easily.
Regarding the requirements as potential customers, it is necessary to state the followings: Have an easily accessible review form on your website.
Permit the multiple method of patient reviews, depending on the patent’s choice of platform.
You might receive patients on appointment cards or in the front desk, where you can get them to go straight to your review page by scanning a QR code. It not only can lessen the irritation but also can poke their memories to provide feedback while they are still in the fresh mood.

3. Incentivize Honest Feedback: A Win-Win Strategy

Still, offering something valuable is very effective, although it is necessary to remember about what has been mentioned about incentivizing the reviews. Sometimes, it’s just a small discount on their next visit, entry into a raffle, or a freebie such as a health booklet, but incentives can really help improve patient reviews. This is important, however, not to be seen as requesting only good feedback, but rather, actual feedback.

An example that would definitely work would be a dental clinic where patients could get a ‘thank you’ discount in return for posting an experience. Thus, the approach used for undertaking patient feedback guarantees that users feel that their inputs are appreciated; it is also a way of thanking them for their time.

Pro tip: Do not be sneaky about the incentive you chose. It should be easy to explain to interested parties that the goal is to collect real feedback for enhancing patient experience. If the patient feels that you are being transparent and voicing out your opinion about him or her then the response generated to the feedback is normally good as the patient will participate in giving feedback.

4. Leverage Social Proof: Featuring Patient Stories

Social proof is easily among the biggest persuasive biases that can be used to encourage patients to write the patient reviews. We always take the advice of others in case we are in a dilemma of making a certain decision. Get the best of both worlds by capitalizing on positive feedback and submit them on your website or social media pages, or even in your practice’s lobby.

Develop a ‘Patient Tales’ section on your website where you post some of the best patient testimonials you have received. First of all, it increases the confidence of the first-time visitors, and secondly, it indicates that their opinion matters for regular or constant patients.

Another way to use them is shared in the email newsletters, social media posts, or within the promotional materials of your practice. Other people observing others using your services will be encouraged to visit your practice and give their account on their experiences.

5. Empower Your Team: Patient Engagement Should Be A Culture

Friendliness and cooperation of the staff actually form the core of any healthcare practice. People do not forget how they have been treated – from the time they were admitted to the provider and all the other staff they came across. Encouraging all the staff of the facility to ensure that patients have a good thing to say about the facility can go along way in increasing the number of patient reviews that a facility receives as well as the quality of these.

Include effective, communication, empathy and most important patience as skills that have to be enhanced through training. Make sure that your team knows this concept of positive patient interaction and how this can result in the patient review uplift. When every team member is committed to providing great patient experience to the patients, the patients in turn will have something good to say.

The ripple effect: Welcoming host, empathetic caregiver and informed or skilled professional each assist in the creation of the total experience. Patients who are respected at every point of contact and cared for gently would also be most likely to report the kind experience to others.

Why Patient Reviews Are Essential for Success in 2024

The healthcare industry is slowly turning into a highly competitive industry, and patients have more freedom than before. Positive word-of-mouth is an attraction call for patients as well as a repellent against critics. This means that improving patients’ reviews increases confidence, increases the number of patients attending the health facilities, and draws in more patients.

Further, patient feedback is also a useful form of quality control where practices get to know their shortcomings. This series of improvements improves patient experiences which leads back to positive feedbacks and patient reviews.

These five vigorous strategies of follow-ups, a solitary-step assessment, feedback motivation, social evidence, and team orientation provide facilities for healthcare providers to build up a favorable atmosphere where reviews emerge on their own.

Madavi Agency focuses on increasing the clients’ patient acquisition and developing a strong online presence for the healthcare facilities. The approaches we choose are unique with each practice to give it an organic feel which may in turn improve on patients’ trust. We understand that achieving the greatest possible influence in 2024 and future years requires the development of a highly effective review promotion plan that suits you.

If you’re prepared for enhancing your business through a more successful patient review approach, don’t hesitate to contact now and learn how the patient experience change through Madavi Agency will affect you.