Paid Media Manager

Full-time Nairobi, Kenya

About Madavi Agency

Madavi Agency is a forward-thinking digital marketing agency that specializes in crafting impactful online strategies for brands. Our expertise spans across social media management, paid media campaigns, and content marketing, helping businesses amplify their digital presence and achieve measurable growth. With a team of creative and analytical minds, we stay ahead of industry trends to drive innovative marketing solutions. 

Job Description:

Madavi Agency is seeking a Social Media Associate with at least one year of experience in social media marketing. The ideal candidate should be trend-savvy, skilled in content creation, and proficient in social media analytics. Responsibilities include growing online communities, leveraging trends, and optimizing engagement. Benefits include a creative work environment, flexible work arrangements, and opportunities for professional growth. If you’re passionate about digital trends and storytelling, apply now to join our dynamic team! 🚀

This is an exciting opportunity to gain hands-on experience in a fast-paced and collaborative environment.

Skills you should possess :

    • Strong understanding of paid media across platforms such as Meta Ads (Facebook & Instagram), Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.

    • Proven ability to strategize, execute, and optimize paid media campaigns that drive engagement and conversions.

    • Deep knowledge of audience targeting, retargeting strategies, and A/B testing to maximize campaign performance.

    • Expertise in social media growth strategies with a track record of scaling accounts organically and via paid media.

    • Ability to analyze performance metrics, generate reports, and provide actionable insights.

    • Familiarity with ad creatives, copywriting, and landing page optimization for conversion-focused campaigns.

    • Strong organizational skills to manage multiple campaigns across various industries.

    • Up-to-date with the latest advertising trends, platform updates, and digital marketing tools.

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Qualifications You Should Possess

    • Minimum 3 years of solid social media marketing (SMM) experience with a track record of growing social media pages and paid media campaigns.

    • Hands-on experience with Google Analytics, Facebook Business Manager, and other ad platforms.

    • Demonstrated ability to plan, execute, and optimize multi-channel paid media campaigns.

    • Strong analytical mindset with the ability to interpret campaign data and drive improvements.

    • Experience in managing ad budgets efficiently to maximize ROI.

    • A keen eye for creative direction and ad copywriting to ensure high-performing ads.

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Trends You Should Be Aware Of
    • AI-powered advertising tools and automation in paid media management.

    • The rise of short-form video ads (TikTok, Instagram Reels, YouTube Shorts) for brand engagement.

    • Privacy updates and their impact on audience targeting and ad tracking.

    • Influencer-driven paid media strategies for better engagement.

    • The shift towards performance-based marketing and conversion tracking.

    • The importance of first-party data in an increasingly cookieless world.

Benefits of Working at Madavi Agency
    • Work in a fast-paced, dynamic environment with exciting brands and campaigns.

    • Professional growth opportunities through mentorship, upskilling, and hands-on experience.

    • Competitive salary with performance-based incentives.

    • Flexible work arrangements, including remote work options.

    • A collaborative and creative company culture that values innovation and excellence.

    • Access to cutting-edge tools and resources to elevate your expertise in digital marketing.

    If you have a passion for paid media and driving impactful campaigns, we’d love to hear from you!

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Full-time
Nairobi, Kenya
Full-time
Nairobi, Kenya
Full-time
Nairobi, Kenya

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