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How Can PPC Marketing Enhance Digital Marketing Strategy?
An advertisement activated by keywords you bid on is called a pay-per-click ad.
When people (target audience) search for your target keyword on various search engines like Google or Yahoo, your ad will appear if your bid and quality score are among the highest.
PPC is a kind of digital advertising where marketers pay a fee to the respective search engine each time their ads are clicked.
Pay-per-click services work by placing ads on search engine results pages or other sites, and the marketer only pays when someone clicks on the ad.
Here is how you can set up a PPC campaign:
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Keyword research: The foremost step is determining relevant keywords that potential customers leverage when searching for products or services related to the marketer’s business.
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Ad creation: Once the keywords that need to be targeted have been identified, the advertiser creates ads that will be displayed in SERPs or on other sites. The ad copy should be compelling and include a clear call to action.
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Targeting: The marketer can select to target their ads based on device type, time of day, geographic location, and other factors.
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Bidding: Marketers should bid on the keywords they want to target primarily. The bid amount determines where the ad will be placed in SERPs or other sites.
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Monitoring and optimization: Once the campaign is activated, the marketer must monitor its performance and adjust to improve its effectiveness.
PPC services can be offered by digital marketing agencies or through self-service portals like Google Ads or Bing Ads. These portals can facilitate businesses to reach a wider audience and drive more quality website traffic. By targeting specific keywords and audiences accurately, companies can ensure that their ads are seen by the right set of people at the right time, leading to improved conversions and revenue.
Advantages of PPC Marketing
Here are a few advantages of PPC marketing that you can leverage to boost your corporate sales and revenues.
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The cost-effectiveness of PPC advertisements is another benefit that makes PPC ads one of the ideal choices for promoting your brand and converting potential customers. Your ad is only charged when people click on it, and you can decide how much you want to bid for an ad space. A click will increase your chances of conversions by 50% compared to an organic visit.
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Enhanced quality traffic takes time with Search Engine Optimization. Unlike organic search results, with PPC, your advertisements appear immediately whenever you launch your campaign.
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Pay-per-click ads appear at the top of SERPs, giving your brand greater visibility and exposure.
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You have access to track your campaign’s effectiveness with analytics tools like Google analytics.
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A unique set of demographics, online activity, and other characteristics can be leveraged to target PPC ads to specific users. Users who are likely to purchase can be reached by leveraging this capability.
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Using PPC marketing, you can stay ahead of your competitors and capture a larger market share.
PPC Marketing Tips To Boost Sales and Revenues
You can create a strong customer base for your company by running a successful pay-per-click campaign. It may be demoralizing and overwhelming to build a successful ad campaign due to the time commitment and daunting nature of the process.
Here are the top PPC marketing tips:
1- Consider The Customer’s Point of View
There is no way we could miss this point, but we would be remiss if we didn’t make it a priority. You should not give your advertisements any less relevance than what a person would expect when searching on Google or, in fact, any other search engine.
2- Make Your Ad Copy Attractive
You’re more likely to get clicks for your PPC advertising campaigns if your marketing extends beyond telling people your product or service exists. The link you provide your customers should be compelling enough in a creative way for them to click on it.
3- Campaigns Should Be Localized
Think of it this way. Suppose you own a bakery in Nairobi that specializes in speciality cupcakes. It would be a waste of money to advertise your cupcakes to enthusiasts outside of the Nairobi Area since they are unlikely to visit your physical store.
4- Build a Landing Page With Rich and Compelling Content
A landing page for an ad should not be the same as your website’s home page. The quality of your landing pages exponentially influences rankings. Your landing page must contain content relevant to your products, keywords, and services if you want your ad to rank higher in the search results.
The landing page you select must also provide an immediate opportunity for customer conversion. Your landing page should incorporate a selection of discounted red shoes, for example, if your ad offers 50% off on red shoes in Nairobi. You are more likely to convert your target audience to customers if your landing page is relevant and compelling.
5- Don’t Forget About Mobile Users
The use of smartphones for web searching has exponentially become more common than ever. Users of smartphones want things NOW, according to the nature of their actual use. Which implications does this have for your ad campaign? Because mobile users are likely already looking for products like yours, it becomes effortless for you to convert them.
Conclusion
If you run your PPC ad campaigns on your own, there are multiple benefits to working with a professional PPC company like Madavi.
PPC advertising campaigns take time to learn. Managing your ad campaigns demands hiring someone, which could be expensive, or training someone, which consumes a lot of time.
In addition to taking human resources away from other business functions and effectively managing PPC campaigns on your means, you can’t start immediately. You’ll, however, be working with Google Ads Agency, which profoundly understands PPC inside and out if you hire a top PPC management company in Nairobi. Results can be seen almost immediately when you have accurate knowledge.
