A Comprehensive Guide To Use Ubersuggest

72% of experts believe that creating quality content is the most effective SEO tactic as it helps you secure a higher rank on the SERPs. In order to create quality content, you must include the relevant keywords in your piece of content. Keywords are the phrases used by your target audience to search for the products or services on search engines. In addition, keywords play a vital role in paid marketing advertisement campaigns.

Leveraging the power of keywords will help your piece of content rank higher on the search engine results organically and fetch you quality website traffic. The people that will land on your website from your listing on the SERPs are by default interested in your products.

Now, the question arises, how to find the right set of relevant keywords for your content or your paid ad campaigns? The answer is both tricky and straightforward. There are plenty of keyword-finding tools available in the market for you to choose the best one from. Some of them are paid, and some of them are free to use. But amongst all the options available to you, Ubersuggest is one powerful keyword-finding tool that can help you with your relevant keyword research and the ways that will help you organically improve your SEO rankings.

In this article, we are going to learn everything you need to know about using this magic tool called Ubersuggest.

Let’s Begin.

What is Ubersuggest?

Ubersuggest is an effective and simple tool designed to help you optimize your rankings on search engines. The tool was created to run over the Google suggest feature as it also uses the same algorithms that Google uses to suggest relevant keywords to its users.

In 2017, Neil Patel took over the tool in order to offer a unique and valuable user experience. Initially, Ubersuggest was used to find keywords, but now it can do a lot more than just that. The tool is constantly improving as new features are added regularly.

What Are The Benefits of Using Ubersuggest?

Ubersuggest is a wholesome tool that offers various vital features that can help you rank higher on the SERPs organically. Here are a few undeniable benefits of using Ubersuggest.

1- Ease of Use

Ubersuggest incorporates an attractive and relatively easy-to-use user interface. You don’t need technical knowledge or experience to use this magnificent tool.

2- No Sharing Personal Information By Signing-Up

There is no need to sign-up r log in to use Ubersuggest. You don’t have to fill out your personal details in order to create an account to use Ubersuggest.

3- Usable For Local SEO

In order to rank higher in a particular geographical location, it allows you to find keywords that are ranking higher for that specific region.

4- Available in 9 Languages

Ubersuggest is available to access in 9 different languages, including :

• English, Portuguese
• Portuguese, German
• German Spanish
• Spanish, Italian
• Italian, Dutch
• Japanese
• Dutch, Japanese
• Chinese
• French

5- Offers Valuable Information in Real-Time

Being a free-to-use tool, Ubersuggest offers valuable and considerable information to its users. Ubersuggest, with the help of Google Suggest Engine, offers real-time data and statistics, allowing you to make competitive moves at the right time.

How To Use Ubersuggest?

 Ubersuggest offers four primary tools, including:

• The Keyword Research
• The SEO Analyzer
• The Traffic Analyzer
• The Tracking

We will discuss each feature in detail.

1 The Keyword Research

Ubersuggest offers you access to a multitude of information for any longtail or short-tail keyword. It provides information related to

• Search Volume – How many times a particular keyword has been searched.
• SEO Difficulty – estimated competition of the keyword in the organic searches.
• Difficulty Paying – offers you insights about competition for paid searches.
• Cost Per Click (CPC) – is the average cost per click for a particular keyword if you want to run paid ad campaigns.

1.1 Keyword Ideas

It offers you keyword ideas corresponding to your search term. For keywords and concepts, Ubersuggest provides access to a pool of information, including

• Google SERP offers information about 100 URLs that rank in Google for your searched term.
• Estimated Visits – it offers information related to estimated monthly traffic on a web page with that particular keyword.
• Links – it offers information about the total number of backlinks obtained by the webpage with the particular keyword.
• Domain score – offers information related to the overall domain authority of a website ranking on the SERPs.
• Social Shares – offers information about the total number of times the URL has been shared on various social media platforms like Facebook, Instagram, Linkedin, Pinterest, etc.

In addition to that, you can filter the keyword results based on various parameters like:

• Search volume
• Cost per click
• Difficulty paying
• SEO difficulty

1.2 Content Ideas

Once you have the set of relevant keywords ready with you, it’s now time to create content that will grab the attention of your target audience. With the help of Ubersuggest, you can get hands-on content ideas that are performing well on SERPs.

In order to perform well on the SERPs organically, merely write good quality content and promote it in numerous ways. The total number of social shares can help you determine which piece of content is appreciated by the users online.

Ubersuggest offers you a complete list of backlinks obtained by a particular blog post along with the overall authority of that individual web page containing the link, authority of the referring domain, anchor text, and the type of link (text or image).

2 The Traffic Analyzer

The traffic analyzer by Ubersuggest offers extremely vital information related to the traffic coming on your website.

2.1 The Domain Overview

The domain overview feature of tools like Ubersuggest gives you a global overview of the website’s performance. Once you have entered the domain, you’ll have access to information like organic keywords of that domain, estimated monthly organic traffic, domain authority, and backlinks.

This feature allows you to perform a backlink check for your competitors.

2.2 The SEO Keyword Positioning Section

It offers insights into the domain’s keywords divided by positions represented with a different color. Each color represents a ranking group.

2.3 The Section Ranking Pages in SEO

This section offers insights into which pages from your website receive the most organic traffic. In addition, you have information about the title SEO URL that attracts the most organic traffic, monthly organic traffic or estimated traffic, backlink checker, and social shares.

2.4 SEO Keyword

It offers information related to the keywords for which the site is positioned in the SERPs. You have access to the following data:

• SEO Keywords
• Volume of Keywords
• Position of Keywords
• Monthly Organic Traffic or Estimated Visits

You can also check which other websites rank for your organic keywords on the SERPs. In addition to that information, you have access to

• Estimated number of visitors
• Total number of visitors
• Domain authority
• Total number of social shares

2.5 Backlink Checker

The backlink checker allows you to analyze the overall performance of the website. It offers insights into domain authority, the total number of backlinks, and the number of referring domains. The information related to backlinks is further classified into two categories – do-follow and no-follow backlinks.

3- The SEO Analyzer

It analyzes your site and determines the SEO problems the area faces, along with the recommended solutions.

3.1 The General Overview

Here, you will get information about your website’s on-page SEO score. It is important to note that the score that an on-page SEO checker offers is the ratio of the total number of problems detected divided by the total number of checks performed. In addition, it also gives insights into organic keywords, monthly traffic, and the total number of backlinks.

The score is determined based on the total number of crawled pages, the number of pages with detected problems, the number of critical errors, the number of alerts, and the number of recommendations.

3.2 Speed of The Website

UBersuggest tells you how speedy is your site. If your site speed is low, it will also offer a way in which you can optimize the website and its content to increase the site speed.

3.3 Top SEO Problems

Here, you’ll get the gist about SEO problems ranked according to their resolution difficulty and level & intensity of impact on SEO.

4- Site Monitoring

Tracking your site’s performance with Ubersuggest is made simpler with its site monitoring feature. You can create multiple projects and track up to 25 keywords for each project. Additionally, it offers insights into the demographics of the traffic or users of your site, including what type of device they are using to access your site.

Also read: How to rank for near me searches 

Conclusion

Ubersuggest is one powerful tool that will help you with end-to-end solutions required to rank higher on SERPs organically. Once you have all the relevant information required to optimize your site, analyze your competitors, and backlink checker, you are all set to roll and make effective SEO strategies. The tool offers a wide range of features to meet your varied needs in optimizing the website for an organically higher ranking.

Furthermore, Ubersuggest allows you to export reports in CSV format anywhere you want. All in all, it is one of the most excellent choices you can opt for. If you are a newbie, Ubersuggest is your undeniable bet.