Performance and Measurement

What Will You Learn?

• Gain comprehensive skills in optimizing website content, including keyword research, meta tags, headers, and internal linking. They will also learn effective off-page strategies, such as ethical link-building and managing online reputation, to enhance search engine rankings and improve website authority.
• Understand the fundamentals of PPC advertising, including how to conduct keyword research, set up structured campaigns, and create compelling ad copy. They will learn to effectively manage budgets and bids to maximize ROI and drive high-quality traffic to their websites.
• Master the technical aspects of SEO, including site speed optimization, mobile-friendliness, and structured data markup. They will be equipped to improve website architecture and troubleshoot common technical issues, ensuring better crawling and indexing by search engines.
• Gain the ability to analyze website traffic and user behavior. They will be able to interpret key performance metrics and apply data-driven insights to refine marketing strategies and optimize conversion rates.
• Acquire techniques for A/B testing and user journey analysis to identify and address bottlenecks in the user experience. They will learn how to increase the percentage of visitors who take desired actions on their websites, ultimately driving better results for their marketing campaigns.