Category: Healthcare Marketing

The healthcare industry is quickly transforming to match the pace of technological innovations. This is commonly referred to as digital healthcare, which is defined as the intersection between healthcare and technology. I am sure as a healthcare provider or organization, you have heard of terms and concepts such as telehealth, electronic medical records, wearable devices, […]

Secrets of Omni-channel Marketing in Healthcare It’s no secret that omnichannel marketing is becoming exponentially vital in the healthcare industry. After the unfortunate breakdown of the coronavirus pandemic, patients are shifting their healthcare habits to be more online-friendly; they expect a seamless experience across all communication channels. Healthcare advertisers need to adopt an omnichannel approach. […]