Convenience is taking over the healthcare space. Chatbots in healthcare are a key part of the convenience that has come with the digital revolution and are transforming the healthcare industry by providing a range of benefits to patients, healthcare providers, and insurers. With the rapid advancements in technology, chatbots are becoming more sophisticated and are […]
User-generated content (UGC) is basically content generated by users. It refers to any content created by users, whether it’s a blog post, video, or social media post. It’s the type of content that will make you stand out from your competitors. By sharing UGC, you can build trust with potential patients and show that your […]
Attribution in healthcare marketing is one of the most effective methods for improving your marketing return on investment (ROI) as a healthcare provider. According to a 2024 healthcare marketing report by Madavi Agency, 77% of people start their patient journey using search engines, providing healthcare organizations with the opportunity to tap into the market and […]
Which is easier and quicker, typing or speaking? If you are anything like me, I think we agree that speaking is easier, hence the need to address the idea of voice search in healthcare marketing. With the rise of smart speakers and virtual assistants like Amazon’s Alexa and Apple’s Siri, more and more people are […]
Email marketing in healthcare can be very effective because of how important it is to keep in touch with your patients and clients. One of the most effective ways to do that is through email marketing. By sending regular emails to your patients, you can keep them informed about your services, educate them about health […]
One trend that’s gaining momentum is podcasting. According to a study, more than 82 million people in the U.S. listened to podcasts in 2021, and this number is expected to increase to over 100 million people in 2024. The healthcare industry is taking notice of this trend. In fact, the healthcare industry made up 7% […]
Measuring healthcare marketing ROI is a crucial aspect of any marketing campaign. It allows you to determine the success of your marketing efforts and make data-driven decisions to improve future campaigns. ROI, or return on investment, is a measure of the financial success of your marketing efforts, and it tells you whether the money you’ve […]
Healthcare provides deal with their customers at a personalized level. This makes personalized marketing in healthcare a growing trend that seeks to provide patients with tailored experiences that meet their unique needs. This approach recognizes that patients have different preferences, behaviors, and health conditions that require personalized attention. By leveraging technology and data analytics, healthcare […]
In today’s world of convenience, ecommerce is the answer to almost everything around retail and healthcare ecommerce should not be an exception. As technology continues to advance, more and more healthcare providers are turning to ecommerce to improve the patient experience and increase revenue. From online pharmacies to telemedicine, there are a variety of ways […]
Promoting preventative healthcare is an essential part of maintaining good health. By taking steps to prevent illnesses and diseases, you can avoid the need for costly medical treatments down the road. Preventative healthcare includes regular check-ups, screenings, and lifestyle changes that can help you stay healthy and avoid serious health problems. Regular check-ups are an […]
