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Category: Ecommerce Marketing

E-commerce Marketing: 5 Great Personalization strategies
Rolex Aoko January 9, 2024 Ecommerce Marketing

E-commerce Marketing: 5 Great Personalization strategies

Personalization in e-commerce marketing is tailoring the online shopping experience to individual customers. It involves analyzing customer data to understand their preferences, behaviour, and demographics and then delivering relevant content, product recommendations, and offers. By doing so, e-commerce businesses can increase engagement, conversion rates, and customer loyalty. Personalization has become increasingly important in online shopping […]

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