Fadhili Trust Overview
Fadhili Trust has been holistically transforming vulnerable communities since 2001. It started as a home-based care program for People Living with HIV/AIDS (PLWHA) in Kajiado North (Ongata Rongai area) in Kenya.
Based on the work they have been doing, they needed to have a website design that would communicate this to potential partners and would-be investors. Prior to engaging with Madavi Agency, Fadhili Trust’s online presence was limited to features from partner websites and mildly active social media channels.
The Process
1. Challenge Overview
Fadhili Trust, a transformative force in vulnerable communities since 2001, initially began as a home-based care program for People Living with HIV/AIDS (PLWHA) in Kenya’s Kajiado North region. Their challenge was communicating their impactful work and activities effectively to potential partners and investors. Before collaborating with us, their online presence could have been improved, primarily relying on features from partner websites and moderately active social media channels.
2. What We Did
Madavi Agency partnered with Fadhili Trust to overhaul its online presence, enhancing its website to effectively showcase its impact and activities. The strategy involved:
- Creating an optimized website foundation to attract new members through search engines like Google organically.
- Implementing a content strategy geared towards improving search rankings and bolstering domain authority.
- Utilizing advanced data analytics to ensure quality leads generation over mere quantity.
3. Results
- A 37% increase in organic traffic month-on-month indicates heightened visibility and reach.
- A substantial 22% increase in engagements through website communication tools, fostering stronger visitor interactions.
- Services such as website user experience enhancement through mobile-first designs, prominent CTAs, and improved clickable phone numbers led to increased leads and revenue.
4. Business Impact
The partnership’s impact on Fadhili Trust was substantial:
- The implementation of technical SEO, driven by specialized reports, directed efforts toward high-performing keywords that generated actual visitor traffic, thereby enhancing the effectiveness of their online presence.
The Business Impact
37%
Organic traffic increase MoM (Month on Month)
22%
Increase in engagements through the website communication tools
SERVICES THAT DROVE
DRAMATIC IMPROVEMENT IN WEBSITE TRAFFIC
