Remarketing, and its associated campaigns, is a technique aimed at drawing visitors to your site back in and encouraging them to convert.

This is done by showing ads to those individuals who have previously engaged with your site or app. Setting up such a campaign provides you with additional settings and reports designed specifically to reach previous visitors and users.

Typically, the ads are customizable and dynamic so you can feature the specific product or service each user was viewing when they abandoned your site.

Paid search advertising is a method by which you pay for your website to appear in the advertising sections of relevant search engine results pages.

Typically, this section is at the top of the results page so users’ eyes land on your site first. The higher your bid is, combined with how relevant the ad is to searchers for that term, results in the increased likelihood it will appear in search results.

A pay-per-click audit is an analysis of a PPC program to determine how it could be optimized to get a better return on investment (RoI). A PPC audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous campaigns and metrics to gain a deeper understanding of your current PPC strategy.

Specific elements of evaluation include wasted spend, missed opportunities, keyword analysis, account structure, ad copy, and match types. We will then use these findings to develop a robust strategic plan to help increase your PPC campaigns' effectiveness and grow your business.

A content calendar is a detailed plan of when you will produce and publish your content. An effective content calendar will save you time and energy while keeping you organised and on track. It also helps you avoid content gaps and ensures you regularly produce new material.

At Madavi, we help our clients create content calendars that address specific customer personas and content clusters to ensure that our strategy covers all aspects of your business.

The most obvious long-form and short-form blog post difference is their length. A long-form post is typically at least 1,200 words. A short-form blog post, on the other hand, is generally about 700 to 800 words.

These two types of blog posts serve different purposes. Long-form blogs are written for SEO value and to help improve rankings. Comparatively, short-form posts are written to increase engagement or for posting to social and email channels.