A Step-By-Step Guide For Your eCommerce Sales Escalation

It becomes difficult to sustain and grow with traditional marketing strategies in a market with cut-throat competition. The customer is the king of the market, and understanding the needs and desire pattern is crucial for every business to sustain and grow. People visit the top of the sales funnel and move their way down, step by step, until they become regular loyal customers. Consumers can finish the eCommerce funnel in a few seconds, or it could take up to several months.

Every brand has a different design, depending on their eCommerce funnels’ goals, nature, and industry flow.

In this article, we will learn about the stages of the eCommerce sales funnel and techniques to boost sales at every stage.

Stages of eCommerce Sales Funnel Along With Strategies  

Here are the four stages of an eCommerce sales funnel.

1- Awareness  

How do the consumers come under the awareness stage? When a user/customer is experiencing a problem and looking for a solution.

Perhaps they’ve just identified that their issue has a brand. Later they realized that one of the probable solutions for them could be available in your eCommerce store.

When a customer learns about your eCommerce store, they hunt for solutions. They become aware of your brand/ business when they understand they must purchase reliable products or services to address their issue effectively.

Your brand is responsible for successfully catching potential customers’ attention and drawing them into the second stage.

You may increase consumer awareness through your marketing strategy across various effective eCommerce platforms, including Facebook, Instagram, Search Engine Optimization,  media monitoring, Google Ads, campaigns, and many other channels.

Essential Techniques to Increase eCommerce Sales in Awareness Stage  

•  Promote Your USP 

Be aware that consumers are searching for something you have to offer that your competitors can’t. You must therefore promote the USP of your brand.

You can attract your customers by running Instagram, Google, and Facebook ads. 

All the social platforms prove effective eCommerce marketing platforms as consumers can interact directly with your brand, increasing your eCommerce sales exponentially.

•  Promote Your Content 

The best approach to attracting customers is through content, the lifeblood of modern marketing techniques. So use compelling value-based content marketing to spread the word about your offerings.

Customers might require help when they start their buying journey. Why not provide them with content that includes solutions or recommendations?

The term “content” is broad. You don’t need to create in-depth articles or hold webinars to get traffic to your website. You don’t need a special budgetary allocation or a busy team to develop content for your customers at this level.

You only have to create video content on YouTube or a basic and simple tutorial on your eCommerce store for easy understanding consumers.

2- Consideration  

Consideration is the second stage of the eCommerce sales funnel. This stage establishes that your marketing campaign was effective because customers now consider buying products or services from your brand. They interact with your brand and are ready to buy your products.

Your primary objective as an eCommerce store owner should be enhancing customer engagement with your store to increase eCommerce sales. You must focus on the site user interface, discounts, easy navigation, explicit content, and incentives to drive more consumer engagement and interaction with your online store.

Essential Techniques to Increase eCommerce Sales in the Consideration Stage   

•  Emphasise More on Trust and Social Proof 

One of the fantastic ways for an eCommerce site to establish trust is through social proof. You must employ social proof on your eCommerce site by presenting consumers’ reviews and content on Google reviews and ratings, Facebook Reviews, etc.

The social proof will enhance your brand’s dependability, worth, validity, and legitimacy as genuine by your current customers.

This is one of the most potent techniques for persuading website visitors of the reliability and quality of your eCommerce store.

Social proofs are helpful in various contexts and effective eCommerce platforms. So you can leverage some of the most effective strategies to guide consumers along the sales funnel, like paid social ads, email marketing, and many more.

•  Optimize Your eCommerce Site  

You win customers’ hearts on your online websites when they are in the consideration stage. Customers should be convinced that your products and services are the best options, and you must encourage and compel them to add products to their shopping carts.

At this point, you should link your home page language with frequent questions from buyers and clear up any misunderstandings.

To identify what your buyer persona is looking for, start with targeted keywords. Leverage these findings throughout your content, accurate product description, and shipping and return information, and then present your items as a solution to these issues.

  Decision  

You have successfully attracted and retained the potential customer’s attention within the eCommerce funnel. Remember to direct them in the appropriate direction and offer them the required knowledge when they are ready to buy from your online store.

You can attract anyone interested in buying your product or visiting your online store through email marketing with the help of several email marketing CRM and compel them to take action.

Probably they added something to their wish list or cart. They require one more effort to close the deal and make the purchase.

Essential Techniques to Increase eCommerce Sales in the Decision Stage   

•  An Active Push 

The only thing connecting you and the customer is your checkout page.

 You have two options: convert them into committed permanent consumers or permanently lose them. eCommerce stores need a perfect checkout page with several payment choices and compelling CTAs. However, there’s always something more you can do to encourage customers to complete their transactions by giving them the option of free shipping or sending personalized target emails.

•  Retargeting For Cart Abandonment 

It’s quite normal for people to add items to the carts and then forget about them or decide not to buy them. Therefore, it’s critical to retarget these individuals to motivate them to finish these transactions.

Thus, sending personalized emails is the best solution for cart abandonment.

Amazon is one of the best examples of sending personalized emails to potential customers. Sending personalized emails to customers at every stage, whether on cart abandonment time, up-sell mail, invitation mail, thank you mail, or even confirmation mail to increase eCommerce sales.

Retention  

You successfully have converted a potential customer to an actual customer by compelling them to buy products or services from your online store. If done right, you must have earned hefty profits behind the sale. So how about you get to enjoy the perks again?

Yes, it is possible by retargeting your existing customers so that they don’t move on to your competitor’s brand.

Essential Techniques to Increase eCommerce Sales in the Retention Stage   

•  Give Positive Customer Shopping Experience and Reviews 

The customer shopping experience majorly influences customer retention. Consider consumers’ feedback, inquire regarding their experiences, and work to enhance the customer experience. 

Moreover, email marketing is the best practice for doing that. With a brand email marketing campaign focused on current consumers, you can let them know how often and more you value them while also trying to guide them to interact.

•  Offer Discounts 

Using unique dynamic QR codes for referral marketing is one of the excellent ways to boost your customer loyalty and attract new customers. With a dynamic QR code generator, every customer receives a unique and reusable QR code to share for referral loyalty points, which can be redeemed for value-added benefits as their referral makes a purchase. This way, you can help onboard new customers with the help of your loyal ones.

Conclusion  

The primary thing you can do for your brand is to improve the efficiency of your sales funnel. Every customer will go through these four stages during their buyer’s journey, regardless of your business.

While some customers move through the stages rapidly, others may take weeks or months to persuade.

Knowing how your customers progress through eCommerce sales will help you optimize each stage for better conversions.

Your company’s revenues will increase exponentially to an efficient sales funnel, accelerating overall growth.

Madavi is your trusted partner, helping you scale your eCommerce sales and optimize the site for a better customer experience, leading to brand loyalty. At Madavi, we first audit your online store and suggest the necessary steps to boost your sales, improve your margins, and promote better brand awareness and visibility.