A marketing strategy is key for the success of any brand online. As all marketers know by now, social media is a great way for businesses to have fun and also produce accurate, measurable, results that impact a business’s bottom line.
And as we all know, time equals money and social media is a fast-paced exchange of instantaneous information. These top 8 social media tools can ensure that your marketing strategy properly aligns with your business goals and objectives:
Top 8 Tools for Digital Marketing Success
- Facebook Ads Manager
- Google Analytics
- Twitter for Business
- Kissmetrics
- Sprout Social
- Bitly
- Adobe Analytics
- Ad Parlor
1. Facebook Ads Manager Takes Care of Facebook and Instagram
Facebook Ads Manager manages your sponsored posts on Facebook, Messenger, and Instagram. Here, you can create the ad, choose where and when it will post, and review its performance. It is your starting point for running ads on Facebook, Instagram and Messenger, which makes it one of the best tools to improve your marketing strategy.
It offers options like availability to increase your ads’ flexibility and reach. Depending on your marketing goals, you can select the content’s objectives, target audience, and budget. The tool also lets you edit multiple ads in bulk. There are also options for pausing, copying, and relaunching any paid campaign.
Facebook Ads Manager’s reporting tools help you see how well each ad performs. The dashboard can spot trends and suggest adjustments in images, budget, or target audience for better reach. After getting insights on the performance of your ad campaigns, this tool also helps you test which ad performs the best, which will greatly help with your marketing strategy.
Wouldn’t you want to know which ad performs best so that you can put more attention and money into it and generate more leads? Well, with the Facebook Ads Manager, you can create an A/B test using the Ads Manager toolbar and compare the ad campaigns of your choice to see which performs best for your chosen business objectives.
Two options for ad creation are available:
- Guided creation: a step-by-step guide for new users
- Quick creation: for experts and advanced users
With Facebook Ads Manager, you can manage your paid ads wherever you are without any time boundaries. It even allows you to review ads on desktop, mobile devices, or your Instagram feed.
2. Google Analytics Tells You (Almost) Everything About Your Site
Google Analytics is one of the best analytics tools available on the internet. It offers many features and is completely free to all users. This tool is a game changer for your marketing strategy because it gives insights into your website traffic, user behaviour, and goal conversions.
Apart from being a free tool, it’s super easy to install and use; you simply paste your Google Analytics tracking code, set your goals and trace the performance. It proves to be an effective tool to improve your marketing strategy by the number of things it can track for your website and ultimately enhance your marketing strategy.
The Google Analytics tracking code will tell you the number of people visiting your website and for how long. You can track conversions for contact form submissions, e-commerce sales, or phone calls. Using its keyword tracker, you can learn what search terms people use to reach your website. You can also check third-party referrals to see which websites drive traffic to your webpage.
Finally, the dashboard will let you organize the most important reports for your site. You can export and download the reports as PDFs for easy sharing and printing.
Do you already have the Google Analytics tool? If not, what are you waiting for? It’s a no-brainer and a proven effective social media tool to improve your marketing strategy.
3. Twitter for Business Makes the Most of Twitter
Another free and user-friendly social media tool to improve your marketing strategy is Twitter for Business. How do you create a Twitter for Business account? Setting up a Twitter for Business account is as simple as setting up a personal Twitter account, and make sure to switch to a professional account to utilize the added benefits of the business tools.
Why is Twitter for Business a top social media tool to improve your marketing strategy? Firstly, because of its unparalleled ability to foster meaningful engagements and facilitate valuable interactions with your audience. Unlike other social media platforms where constraints on post frequency may exist, Twitter for Business offers businesses the flexibility to share multiple posts throughout the day without the fear of appearing overwhelming to followers.
In fact, frequent posting is not only accepted but often expected on Twitter, making it an ideal space for businesses to maintain a consistent presence and actively engage with their audience.
With Twitter for Business, you can discover the right ads for your company. It has a robust set of tools and features that empower companies to find and deploy the most effective ads for their marketing strategies, making it a top social media tool to improve your marketing strategies.
Various advertising options on paid Twitter include promoted tweets and trends that allow businesses to target specific demographics, interests and behaviors.
There is also Twitter Promote Mode that can enhance your advertising efforts at a very affordable price. It enables your tweets to reach a specific audience that is more relevant to your sponsored content.
All these promotional tools can help increase brand visibility, drive website traffic, and generate leads or sales.
4. Kissmetrics Dissects Your Campaigns
Kissmetrics allows you to gather data to increase engagement and improve your retention. Businesses can reduce churn rates and foster long-term customer relationships by identifying pain points in conversion funnels and implementing targeted retention strategies.
Using its metrics, you can learn your market behavior and the right ways to convert viewers into buyers. Through comprehensive user behavior tracking and segmentation, Kissmetrics enables businesses to understand customer journeys and tailor experiences to individual preferences.
The other thing that makes it a great tool to improve your marketing strategy is that it lets you see campaign interactions besides opens and clicks, helping you better understand your audience segments.
With this insightful data, you can:
- Engage customers with targeted emails and Facebook posts.
- Send engagement-driving content at the most active times to get the most participation.
- Learn what makes the customers happy to retain loyal clients.
Kissmetrics can help you craft posts that get more conversions than ever before.
By tracking user behavior, segmenting audiences, analyzing funnels and retention rates, and conducting experiments, businesses can identify opportunities for improvement, optimize the user experience, and build long-lasting relationships with their customers.
5. Sprout Social Is Your New Social Media Dashboard
Sprout Social is your computerized social media manager. It lets you engage your audience, learn their behavior, and measure your performance across eight platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Google, and TripAdvisor.
It collects actionable insights and trends from social data and helps in social listening. When you know the preferences of the viewers, you can improve your multi-platform marketing strategy.
Sprout Social also lets you organize your posts and schedule them for later. Combine all your messages from various social channels in a single inbox so you can respond to them all at once. Using your dashboard’s metrics, you can make changes to your posting pattern to improve your effectiveness.
6. Bitly enhances your copy on links
For social media marketers, Bitly is a great tool to help shorten links and make posts more aesthetically pleasing. For platforms like Twitter, where character count is limited, Bitly makes it easy to save valuable space that would normally be occupied by lengthy links. Aside from its core purpose, you can also monitor how many clicks you get on your posts, allowing you to better gauge the content that interests your audience the most.
7. Adobe Analytics Adds Predictive Analytics
Adobe Analytics has revolutionized customer insights by integrating predictive analytics, making it an indispensable social media tool to improve your marketing strategy.
By harnessing the power of artificial intelligence, Adobe Analytics ensures the delivery of the most accurate and actionable data for businesses. This innovative platform seamlessly collects a wealth of information, including who visits your website, their motivations, search preferences, and the optimal content or products to present to them.
This platform collects data on:
- Who is coming to your website
- Why they are coming
- What they are looking for
- The best page or product to show them
Using predictive analytics, you can analyze customer data and find patterns that help you predict future behaviors. This will reduce resource waste and avoid marketing to an irrelevant audience.
Adobe Analytics can also offer web analytics, marketing analytics, and attribution, letting you gather, keep, and report your information from a central location.
8. AdParlor for clean ad copywriting
What better way to prove just how great your social media strategy can look than with authentic mockups of your masterpiece? AdParlor offers a free mockup generator for Facebook, Twitter, Instagram and even Pinterest.
AdParlor is a valuable social media tool that can help marketers improve their marketing strategy by streamlining the ad creation process, ensuring consistency and branding, facilitating A/B testing and optimization, enabling audience targeting and personalization, ensuring compliance with regulations, and providing comprehensive performance tracking and analytics capabilities. By leveraging these features, marketers can create compelling ad copy that resonates with their target audience, drives engagement, and delivers measurable results.
It is also a great tool to improve your marketing strategy by allowing you to choose from various campaign objectives for each social platform and the option to view the ad in different forms, such as news feeds and mobile for Facebook and video and carousel for Instagram. The site is so easy to navigate, and it’s a great way to develop the perfect copy without accidentally going over character limits.
Social Media Tools for Your Business Strategy
If you have the creativity and passion for your company and are fully committed to a social media strategy that aligns with your brand and goals. In that case, these top 8 tools can only take your campaign to an even higher level than you expected.
Check on how organic social media can push your brand to the next level
