The Rotaract Club of Nairobi Central, established in 1978 under Rotarian Mike Eldon, aims to foster leadership and professional development among its members while actively engaging in community service, promoting goodwill, fostering friendships, and advocating for international peace and understanding. Their challenge was to curate a repository showcasing club activities, promoting Rotary organization ideals, and creating awareness about upcoming events.

The Challenge .

The Rotaract Club of Nairobi Central (RCNC), a non-profit organization focused on leadership, professional development, and community service, faced the challenge of curating a centralized, accessible online repository. They needed a platform that could effectively showcase club activities, promote the ideals of the broader Rotary organization, and create awareness about upcoming events to both members and prospective recruits.

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What We Did .

Madavi Agency collaborated with RCNC to design and develop a highly functional and informative website that clearly communicated the club’s ethos:

  1. Website Design & Development: Crafted a new website that eloquently articulated the club’s mission while ensuring optimal accessibility across all devices.

  2. Content Strategy & Curation: Focused on establishing a dynamic repository to outline club activities for members and the Rotary organization.

  3. SEO & Growth: Implemented strategic editorial SEO to identify high-volume keywords and optimize relevant pages, thereby boosting online visibility and facilitating organic growth for new member prospects.

  4. Utility Integration: Integrated an events calendar to keep members updated on club activities and upcoming events.

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Outcome / Results .

The project successfully transformed the club’s digital presence into a centralized, high-engagement platform:

Metric Result Impact
Content Output Published 30 articles within two months, maintaining a consistent weekly update schedule. Established a rich, current repository of information, promoting the club’s ideals and achievements.
Organic Visibility Garnered 600 organic web visitors within the initial month. Indicated heightened visibility and increased public interest in the club’s activities through search engine optimization.
User Engagement Achieved an impressive average engagement time of 500 for visitor sessions. Demonstrated substantial user interest and deep interaction with the website’s content, indicating effective communication of the club’s value.

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Project Deliverables .