Tawi Policy
Tawi Policy is a team of lawyers, tax consultants, economists, human resource practitioners, monitoring and evaluation specialists, and policy advisers who influence public policy through research and fact-based advocacy and who drive human and economic growth and development through capacity building. They have partnered with most of the major retailers in Kenya and online merchants serving the Kenyan market to provide a variety to their clientele.
Challenge Overview
The Tawi Policy Hub team needed branding collateral and a website presence that could communicate their value addition to organizations and businesses across East Africa.
Having engaged Madavi in various capacities before, they approached us to help us guide them in this process.
Having in mind that this was their market entry branding, they needed something that would distinguish them from everyone else in the same space.
What We Did
Madavi Agency worked on this brief focused first on creating a brand id that had strong symbolism based around stability and strength while touching on policy advocacy.
The brand voice of Tawi Policy exudes professionalism, trust, and thought leadership strategically threaded with smart direct response messaging.
The Tawi Policy Hub Website was designed around a solid user experience strategy to elicit a high engagement among key target audiences of investors specifically interested in exclusive access to long-term advisory services and policy advocacy.
Business Impact:
The partnership’s impact was substantial:
Increase in organic Traffic Month on Month
Increase in Keyword generated traffic in 45 days
Domain authority increase in 2 months.
The Outcome
159%
Increase in organic Traffic Month on Month
35%
Increase in Keyword generated traffic in 45 days
30%
Domain authority increase in 2 months.
Recent Case Studies.
Emalify
Tawi Policy
