Eyeroom Opticians

Eyeroom Opticians is a boutique eyewear shop that shares in the mission to make state-of-the-art eye care more accessible in Kenya and provide a unique and memorable experience for those who are tired of finding the same look everywhere they go. Eyeroom Opticians was looking to update its digital presence and address issues with online ordering. Madavi Agency worked with them to build a modern storefront complete with intuitive cart functionality.

Challenge Overview

Eyeroom Opticians, a boutique eyewear shop in Kenya, aimed to enhance its digital presence and address issues about online ordering. The challenge lay in improving sales and retention for eyewear through their e-commerce website, which needed an updated user experience and cart abandonment issues.

What We Did

We collaborated closely with Eyeroom Opticians to revamp their digital storefront, explicitly focusing on streamlining the ordering process and enhancing the overall user experience. Amid the urgency caused by increased traffic during the COVID-19 crisis, our team swiftly worked to create an engaging website and resolve cart abandonment issues.

Results

The collaboration yielded remarkable results:

The creation of a brand-new e-commerce website that addressed previous pain points, providing an intuitive and user-friendly interface for visitors.
A revamped design that not only reflected Eyeroom Opticians’ diverse product range but also significantly improved site architecture and user experience, leading to more straightforward navigation and enhanced engagement.